Lead, 360 Planning & Marketing Campaigns

About the Role Total Wine & More is seeking a Lead, 360 Planning & Marketing Campaigns to join our Marketing team in our Bethesda, MD office. The Lead, 360 Planning & Marketing Campaigns is responsible for managing the end-to-end planning and execution of integrated marketing campaigns, as well key brand partnerships and strategic initiatives. This role leads complex projects with strategic significance, ensuring alignment across brand, marketing, creative, and merchandising teams. The Lead, 360 Planning & Marketing Campaigns drives the 360 planning process by orchestrating cross-functional communication, developing campaign plans, and ensuring timely execution across all channels to optimize performance. In addition to campaign and 360 responsibilities, this individual supports day-to-day PR efforts such as coordinating product selections, assisting with interview preparation, and communicating key updates and information to the PR agency. This role is critical to ensuring that Total Wine's marketing and PR efforts are cohesive, strategically aligned, and effectively executed to drive successful outcomes. You will report to the Director, Media & Planning. You will Manage full 360 planning process, including meeting scheduling, communicating updates, managing deadlines and 360 decks Lead planning and management for campaigns, including but not limited to developing media plans and creative briefs, managing/sharing relevant campaign information, and reporting on results/performance to optimize future campaigns Collaborate with cross-functional partners to ensure cohesive messaging and execution across all consumer touchpoints and marketing channels Assist with day-to-day marketing PR functions, including coordinating local broadcast segments, managing media inquiries, and collaborating with PR agency Lead the evaluation, execution, and rollout of brand partnerships and strategic growth initiatives, ensuring alignment with key stakeholders and delivering measurable outcomes You will come with Bachelor’s degree in business management, Marketing, or a related field preferred or equivalent years of experience 3-6 years of marketing experience, working with multichannel marketing campaigns 3-6 years’ experience in project management Strong project management abilities, with the capacity to handle multiple initiatives and meet deadlines Strong communication and organization skills, with the ability to influence across levels and functions Prior experience developing media plans and creative briefs Foundational understanding of core public relations principles and strategies Ability to analyze campaign performance, identifying key insights and recommending optimizations Proven ability to lead cross-functional initiatives with minimal supervision Proficiency in Microsoft Office Suite, particularly PowerPoint (for presentations and reporting) and Excel (for data tracking and analysis) Process improvement mindset, continuously looking for opportunities to enhance workflows and efficiency Attention to detail and organization, ensuring accurate documentation and smooth execution of projects We offer Paid Time Off (PTO) Generous store discounts Health care plans (medical, prescription, dental, vision) 401(k), HSA, FSA, Pre-tax commuter benefits Disability & life insurance coverage Paid parental leave Pet insurance Critical illness and accident insurance Discounted home and auto insurance College tuition assistance Career development & product training Consumer classes & More! Grow with us Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at https://careers.totalwine.com/! Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace. The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. Worker Type: Regular Pay Range: $84,600.00 - $141,200.00 Connecting people through joyful experiences! As America’s largest independent retailer of wine, spirits, beer & more, we’re looking for go-getters who want to spark joy with our customers and communities. We are excited you’re here and are ready to pop a bottle with your name on it! As we continue to expand our business and increase the number of Stores and Store Support Centers across the country, we are looking for motivated and talented people to join our team to provide best-in-class service. If you have an entrepreneurial spirit and are looking for a unique opportunity to develop your career, this may be the place for you!

Salary : $84,600 - $141,200