Product Marketing Lead - Policy Audience Campaigns

OverviewWe are seeking a seasoned and passionate product marketing leader to spearhead the development and execution of strategic outbound campaigns targeting policy audiences. This role demands a dynamic, results-oriented professional who thrives in fast-paced environments and excels at leading complex, cross-functional initiatives across diverse stakeholder groups.The successful candidate will play a pivotal role in translating technical product features into compelling proof points that support broader company narratives. While not a technical role, it requires a deep understanding of product architecture and the ability to distill technical concepts into persuasive messaging. A data-driven mindset, strong quantitative reasoning, and the ability to synthesize qualitative insights are essential to building consensus and driving impactful outcomes.Key ResponsibilitiesDesign and execute testing plans for outbound campaigns tailored to policy-focused audiencesLead cross-functional teams to deliver high-impact marketing initiatives aligned with strategic objectivesCollaborate closely with partners across Marketing, Product, Insights, Data Science, Policy, and CommunicationsTranslate complex product capabilities into clear, compelling proof points that reinforce company narrativesUse data and insights to inform positioning, refine strategy, and guide decision-makingSynthesize feedback from multiple sources to build alignment and drive consensus across teamsOperate independently and effectively in a fast-moving, ambiguous environmentKey Qualifications7 years of experience in product marketing, ideally within large, technical organizationsProven ability to leverage insights and data to shape product positioning and marketing strategyExtensive experience influencing and partnering with Product Management, Partnerships, Communications, Policy, and executive stakeholdersDemonstrated success managing complex, cross-functional initiatives and engaging senior leadershipStrong project management capabilities with a track record of thriving in dynamic, high-pressure settingsExcellent communication and collaboration skills across diverse teams and disciplinesExperience in public affairs or policy-related marketing is a strong plusWhat We're Looking ForStrategic, data-driven marketer with a passion for impactful storytellingIndependent self-starter who excels at building consensus and driving resultsCollaborative leader who thrives in cross-functional environmentsComfortable diving into technical product details to inform marketing strategyAdaptable and resilient in navigating ambiguity and changePursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.Location: Remote (United States)Role type: Contract - 9 Month PositionExpected hours: 40 per weekBenefits:Dental insuranceHealth insuranceHealth savings accountLife insurancePaid time offRetirement planVision insuranceSchedule:8 hour shiftMonday to FridayApplication Question(s):Do you or will you in the future require any sponsorship to work in the US?Language:English (Required)

Salary : $168,500