What are the responsibilities and job description for the Performance Marketing Manager position at ReSupply?
Position & Company Overview:
Resupply is seeking an analytical, performance-focused marketer to join us on our journey to reinvent and forever change the supply chain of charitable contributions within the U.S. We are looking for someone who will be passionate about our mission and partnerships as we turn household goods into emergency relief for those in need. If you're driven by social good and a desire to make a positive impact, we want to talk with you!
As a Performance Marketing Manager at ReSupply, you will lead the development and execution of marketing campaigns to generate awareness, engagement, and growth across multiple channels. We are looking for a talented DTC marketer who can create compelling campaigns that attract potential donors and highlight the meaningful missions we support.
Our small, tight-knit team is seeking a candidate who will work closely with us at our Downtown Boston headquarters. We work best when we can all innovate together in an open, collaborative environment. Our culture is built on the foundation of thinking disruptively, obsessing over adding value, and supporting one another as we strive to Make Giving Simple and have fun doing it!
Click to learn how Resupply is forever changing charitable giving: https://www.youtube.com/watch?v=AVW60dsKJq0&t=6s
A successful Performance Marketing Manager will be responsible for:
- Owning and optimizing all paid digital advertising channels
- Building and running experiments across audiences, channels, formats, and creatives to drive pipeline growth and improve CAC
- Tracking, testing, and analyzing campaign performance, reporting KPIs to leadership and making data-driven adjustments
- Managing the marketing budget and resources to ensure efficient, high-impact spend
- Executing efficient media buying to reach our target audiences across new and existing channels
- Collaborating closely with product, sales, and customer success teams to align marketing initiatives with company-wide goals and customer growth
Position Requirements:
- BS in Marketing, Communications, Creative Writing, Visual Design, or a related field
- 3-5 years of experience in performance marketing or paid media, ideally in a DTC environment.
- Strong analytical and data-driven mindset, with experience in reporting, analysis, and campaign optimization
- Proven ability to lower CAC and increase revenue through strategic experimentation and optimization
- Budget management experience with a focus on efficiency and measurable impact
- Comfort with rapid experimentation – launching fast, iterating quickly, and scaling what works
- Self-starter with a bias for action; able to thrive in an ever-evolving environment
- Experience in startups or on small teams preferred
- Must be Boston-based, as this is primarily an on-site position with some limited flexibility to work remotely
Why ReSupply?
- The opportunity to have a tangible, real-world impact through your work
- Join a mission-driven and service-oriented culture
- Flexible PTO and early-exit Fridays year-round
- Complimentary daily lunch in the office
- Team-building events
- 401(k) savings option
- Medical, vision, and dental benefits
- 17 paid holidays
ReSupply is an equal opportunity employer. As such, it is our policy to fill positions with qualified candidates regardless of the candidate's race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.