Vice President of eCommerce

About Us

LX Group is a family-owned business that’s been serving the foodservice and equipment industry for over 30 years. It all started with a young immigrant woman who simply wanted to support her family. She worked tirelessly—driving semi-trucks while pregnant, taking no days off, and doing every job herself—to build what has become a trusted, dependable partner for customers across North America.

We’re still a family business through and through. Our grandma is 94 and still working as our smallwares buyer—calculating everything by paper and reviewing every detail by hand. Her grit, precision, and sense of ownership reflect the culture we carry forward today.

Now in our second generation of leadership, we’re expanding into new territory with the launch of Restaurant Mart, a digital B2B platform for restaurant equipment and supplies. This new business unit blends decades of industry expertise with the convenience and speed of modern e-commerce.

We are currently seeking a Vice President of Digital Commerce to lead and scale our e-commerce and digital growth engine. This is a key leadership role that will shape the future of Restaurant Mart and the broader LX group ecosystem. If you’re seeking purpose, autonomy, and the opportunity to shape the future of a thriving family enterprise, we’d love to meet you.

Role and Responsibilities

The Vice President of Digital Commerce will be responsible for building and scaling Restaurant Mart’s online business. This includes driving digital sales growth, optimizing the customer journey, and overseeing e-commerce operations and digital marketing. This leader will work cross-functionally with product, supply chain, IT, customer service, and leadership teams to drive innovation and deliver a best-in-class digital experience for restaurant customers.

Key Responsibilities:

Digital Strategy & Leadership

• Define and lead the overall digital commerce strategy for Restaurant Mart, including customer acquisition, retention, and revenue growth.
• Set KPIs, track performance, and iterate based on data and insights.
• Collaborate with senior leadership to align digital goals with broader business objectives.

Customer Experience & Growth

• Own the user experience across the Restaurant Mart platform—ensuring intuitive navigation, seamless checkout, and efficient search and discovery.
• Oversee digital marketing channels including paid search, SEO, email, and social to drive traffic and conversion.
• Develop content strategies and promotions to support product visibility and customer engagement.

E-Commerce Operations

• Lead digital merchandising, catalog management, and inventory visibility.
• Partner with warehouse and logistics teams to ensure operational alignment, fulfillment accuracy, and customer satisfaction.
• Identify and implement tools and platforms to optimize performance, efficiency, and scale.

Cross-Functional Collaboration

• Work closely with product, engineering, finance, and customer support to deliver a consistent and reliable online experience.
• Represent digital commerce in executive discussions and cross-company planning.
• Champion a culture of experimentation, continuous improvement, and customer-first thinking.

Team Development & Leadership

• Build and manage a high-performing digital commerce team, including specialists in marketing, analytics, merchandising, and operations.
• Develop internal processes and team capabilities to support long-term growth.

Qualifications

• Mandarin speaking is strongly preferred.
• 10 years of experience in digital commerce, e-commerce leadership, or digital marketing, ideally in a B2B or marketplace environment.
• Proven success in launching or scaling digital platforms with measurable revenue impact.
• Deep understanding of user experience, performance marketing, digital merchandising, and customer lifecycle management.
• Experience working in or with the restaurant, foodservice, or industrial supply industries is a plus.
• Familiarity with platforms like Shopify, Magento, BigCommerce, or custom stacks.
• Strong analytical mindset with fluency in data, experimentation, and optimization.
• Hands-on, entrepreneurial approach to leadership and problem-solving.

Benefits

• Lead and grow a digital-first business unit within a values-driven, founder-led company.
• High-impact executive role with visibility across the company and influence over strategic direction.
• Competitive compensation and performance-based incentives.
• Comprehensive benefits including medical, dental, and vision coverage.
• Autonomy, creativity, and the opportunity to build something lasting in an industry ready for transformation.