Senior Director, Growth Marketing

Join the Future of Supply Chain Intelligence Powered by Agentic AIand#10;and#10;and#10;At Resilinc, weandrsquo;re not just solving supply chain problems weandrsquo;re pioneering the intelligent, autonomous systems that will define its future. Our cutting-edge Agentic AI enables global enterprises to predict disruptions, assess impact instantly, and take real-time action before operations are even touched. Recognized as a Leader in the 2025 Gartner Magic Quadrantandtrade; for Supply Chain Risk Management, we are trusted by marquee clients across life sciences, aerospace, high tech, and automotive to protect what matters most from factory floors to patient care.and#10;and#10;and#10;But the real power behind Resilinc? Our people. Weandrsquo;re a fully remote, mission-led team making sure life-saving products and critical goods get where theyandrsquo;re needed, fast. We offer the chance to do meaningful work in a collaborative, empowering culturewhere you can be an agent of change. Join us to tackle critical global challenges through high-impact work that matters.and#10;and#10;and#10;Resilinc | Innovation with Purpose. Intelligence with Impact.and#10;and#10;and#10;and#10;and#10;About The Roleand#10;and#10;and#10;Resilincandrsquo;s marketing organization is entering its next growth phase; scaling from high-touch, analyst-supported campaigns to a repeatable, data-driven demand engine leveraging AI and agentic technologies that fuel both inbound and outbound pipeline generation.and#10;and#10;and#10; The Senior Director, Demand Generation will scale a modern, revenue-focused demand team and engine that integrates inbound, outbound, ABM, and marketing operations. and#10;and#10;and#10;This leader will connect programs to pipeline impact, own demand creation end-to-end, and partner cross-functionally with Product Marketing, Brand, Sales, and RevOps. and#10;and#10;and#10;Youandrsquo;ll oversee a system that consistently drives marketing-sourced and influenced pipeline across Resilincandrsquo;s growth verticals and segments. and#10;and#10;and#10;This role is both strategic and operational. Ideal candidates are strategic operators, fluent in funnel math, performance data, and cross-functional collaboration, who know how to turn campaigns into measurable revenue outcomes. and#10;and#10;and#10;and#10;and#10;What You Will Doand#10;and#10;Pipeline Ownershipand#10;Own end-to-end pipeline generation goals - across inbound, outbound, ABM, and partner motions. and#10;Build quarterly demand plans tied directly to pipeline and ARR targets. and#10;Develop and oversee multi-channel campaigns that integrate digital, content, and partner-driven programs. Partner with Product Marketing to launch and scale Agent-led campaigns tied to measurable outcomes (pipeline $, revenue-at-risk avoided).and#10;Partner with Sales and Revops to align lead-to-revenue tracking and attribution. and#10;and#10;and#10;Inbound Marketingand#10;Drive SEO, SEM, paid media, and content syndication to grow qualified top-funnel leads. Optimize agency as well as modern AI and agentic strategies to optimize strategy for generative search /GEO. and#10;Optimize conversion at each funnel stage (Lead MQL SAL SQL). and#10;Implement nurture and retargeting programs that improve conversion velocity. and#10;Lead the operational execution and reporting in Marketo, SFDC, and analytics tools. and#10;Outbound and ABM Programsand#10;Build scalable outbound programs in partnership with the BDR / Sales teams. and#10;Leverage intent and firmographic data (6sense, ZoomInfo) for targeting, prioritization and automation of account engagement. and#10;Develop competitive displacement plays with personalized content and sequences. and#10;Collaborate on partner and co-sell campaigns tied to shared pipeline KPIs. and#10;Marketing Operations and Analyticsand#10;Lead demand analytics, infrastructure, funnel metrics, and attribution dashboards. and#10;Ensure data integrity and consistency across SFDC, marketing automation, and reporting systems. and#10;Partner to drive and measure marketing contribution by stage, segment, and source. and#10;Drive operational rigor: campaign hygiene, tagging, process SLAs, and revenue reporting. and#10;Leadership and Collaborationand#10;Build and coach a high-performing, data-driven team across campaigns, digital, and operations. and#10;Collaborate cross-functionally with Product Marketing, Brand, Sales and Partners on GTM priorities (Agents, Industry campaigns, Product launches). and#10;Serve as the bridge between creative, performance, and sales enablement functions. and#10;Foster a culture of experimentation, accountability, and revenue alignment. and#10;What You Will Bringand#10;10 years of B2B SaaS demand generation experience, ideally including experience with AI product companies.and#10;Experience in enterprise tech or regulated industries (supply chain, manufacturing, life sciences, compliance) highly preferred.and#10;Proven success driving pipeline creation at scale ($10M quarterly) and measurable conversion across the funnel. Bowtie funnel experience preferred. and#10;Hands-on expertise with marketing automation (Marketo), CRM (SFDC), and intent and analytics (6sense, Zoominfo, Clay, PowerBI). and#10;Experience integrating paid, organic, and ABM tactics in multi-touch programs. and#10;Strong operational acumen. Understands attribution, funnel math, and revenue modeling. and#10;Collaborative, hands-on leader who thrives building and scaling high performing teams in a global, cross-functional, enterprise environment.and#10;Familiarity and hands-on experience with AI-first or AI-assisted marketing tools and automation is important.and#10;What Success Looks Likeand#10;Consistent quarter-over-quarter pipeline growth from both inbound and outbound sources. and#10;Predictable conversion from MQL SQL Opportunity. and#10;Clean attribution and visibility into marketing-sourced ARR. and#10;Effective collaboration with Sales and ops teams (sales, tech ops).and#10;A scalable campaign infrastructure ready for growth across new agents, industries, and partnerships.