Assistant Brand Manager Marketing

Job Title: Marketing and Brand Alliance (Brand Marketing Manager)

Location: 100% remote role with occasional travel to San Mateo, CA

Duration: 06 Months Contract Possibility of Extension

Shift: 08:00 AM - 05:00 PM (Monday - Friday)

Job Description:

Key Responsibilities:

• Lead Brand Management – Drive the development and stewardship of brand identity by partnering with studios and publishing teams to shape positioning, messaging, and creative frameworks that transform first-party mobile titles into compelling, globally resonant experiences through integrated campaigns.
• Define & Measure Success – Establish KPIs, monitor performance, and leverage data-driven insights to optimize campaigns for maximum impact.
• Drive Full-Funnel Marketing?– Collaborate with Creative, Performance Marketing, Growth, and PX teams to connect user acquisition strategies with in-game activations.
• Documentation & Processes?- Maintain clear campaign documentation and implement efficient workflows to ensure consistency across teams.
• Own ASO Roadmap?– Own creative and copy testing for app stores to improve visibility and conversion rates.
• Support Creative Strategy – Lead performance marketing creative from concept to completion by establishing A/B testing frameworks, monitoring effectiveness, and translating data into actionable insights that enhance UA campaigns and overall creative impact.
• Maximize Platform Visibility?– Lead pitches and programs with platform partners to improve featuring, merchandising, and surfacing opportunities.
• Champion Brand Identity?– Bridge product and marketing by tying in-game updates to external campaigns, ensuring a consistent voice and identity across channels and partner activations.
• Manage Partnerships?– Support the day-to-day marketing relationship with internal and external stakeholders, ensuring alignment on strategy and execution.

Qualifications:

• 6 years of experience in mobile go-to-market strategy across brand, product marketing, and growth, managing multi-million-dollar budgets.
• Proven track record in user acquisition for gaming, driving improvements in key performance metrics (ROAS, LTV).
• Background in brand management for AAA game IP or major entertainment brands.
• Strong ability to translate data into actionable insights for both tactical optimizations and strategic recommendations.
• Demonstrated creative thinking in campaign development and asset direction, combined with an analytical approach to performance tracking and continuous optimization.
• Extensive experience building testing processes, reporting frameworks, and performance analysis systems.