Senior Social Media Content Creator

JOB DESCRIPTION

Job Title: Senior Social Media Content Creator

Department: Creative/Brand

Reports To: Vice President of Marketing

FLSA Status: Exempt

Compensation Base Range: $80,000.00 - $95,000.00 Annually

WHO WE ARE:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150 fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized many times - as one of Inc. 5000's fastest-growing private companies; as Newsweek's Reader's Choice Best Exercise Equipment Brand; and as the most popular brand in the home gym market (with cost in mind) by Garage Gym Experiment. From Men's Health to Self.com, Garage Gym Reviews, and Men's Journal, REP's products are consistently named the best in their class. We also boast impressive partnerships, such as providing F45's functional racks worldwide. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

OUR CORE VALUES:

Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make

Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday

Positive Attitude - Be a glass half-full kind of person and remember to have fun

Teamwork without Ego - We put the team above ourselves; we only win together

Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

DAY ONE BENEFITS!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

RECHARGE YOURSELF!

• 4 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave day 1
• Birthday - Paid day off

PUMPED-UP PERKS!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment, apparel and nutrition
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

ABOUT THE ROLE:

We're looking for a highly creative, organized Senior Social Media Content Creator to lead day-to-day social media execution across Instagram, Facebook, YouTube Reels & TikTok. This role will partner with our Senior Social Media Manager to deliver platform-optimized content that aligns with brand objectives, drives engagement and stays true to REP's core messaging.

You're the perfect fit if you're great at creating punchy, relevant short-form content, love experimenting with emerging formats like AI, and can balance creativity with data-driven insights. You have a strong eye for visual storytelling, love experimenting with new ideas, and can balance creativity with data-driven optimization.

ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.

Content Creation, Engagement & Growth:

• Own end-to-end creation of short-form, platform-optimized content (Stories, Reels, Carousels, etc), while staying aligned with REP brand guidelines.
• Ensure all content is optimized for mobile-first viewing, adheres to best practices and stays ahead of relevant social trends.
• Deliver engaging content that supports audience growth and engagement on core platforms: Instagram, Facebook, TikTok & YouTube.
• Foster community through engaging content on our private Facebook Group.
• In collaboration with the Partnerships team, support creative input/insight within our influencer briefs to generate UGC content worth sharing & growing our audience on TikTok & Instagram.
• Partner with event teams to create on-the-ground, engaging content from activations, athlete appearances, and large-scale events.

Strategic Partnership:

• Work closely with the Senior Social Media Manager to ensure creative content supports all campaign objectives, KPIs and brand growth.
• Deliver creative ideas during campaign planning sessions, leveraging insights from trends, audience behavior and competitive analysis.
• Partner with cross-functional teams (product, partnerships/athletes, creative) to translate brand stories into compelling social storytelling.
• Support apparel and Purist content as needed, though equipment focus will always be primary

Measurement & Trends:

• Partner with Senior Social Media Manager to review performance metrics, extract insights and refine creative approaches.
• Measure best in class and competitor trends to optimize against best performing content.
• Understand algorithms, platform trends and experiment with formats, posting schedules and boosting content to maximize reach and engagement.

TRAVEL:

• 5 planned trips to major events
• Additional travel as needed for activations and content capture

WHAT YOU WILL BRING:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Strong communication, project management skills and professionalism
• Self-starter with willingness to work independently, manage multiple projects and thrives in a fast-paced, collaborative environment
• Excellent verbal and written communication skills.
• Passion for fitness, performance, or community-led brands is a strong plus.
• Actively stay up with trends on social to know what is working, and a self-learner via YouTube/forums/social.

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree in marketing, Communications, Journalism, or a related field.
• 5 years of experience in content creation, ideally at a consumer brand with demonstrated success of growing followers & overall engagement.
• Strong portfolio showcasing short-form video, photography & storytelling, as well as examples of brand social media growth.
• Experience with editing software such as Canva, CapCut, Adobe Creative Studio or Final Cut Pro.
• Ability to shoot high-quality mobile-first content (lighting, audio, composition, etc) - both photography & video.

CORE COMPETENCIES:

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals.

Drives Vision and Purpose - Painting a compelling picture of the vision and strategy that motivates others to action.