Senior Events Manager

About REP:

Founded in 2012 by two brothers passionate about fitness, REP designs world-class gym equipment and is now expanding into apparel, supplements, athletes, and events. From selling bumper plates in a small garage, we’ve grown into over 300,000 sq. ft. of office and distribution space in the U.S. and abroad, with a team of 200 fitness enthusiasts. Our goal: to become the #1 Strength Brand in the World through innovation, customer service, and value.

We outfit home gyms, commercial gyms, and strength facilities, earning recognition on the Inc. 5000 list in 2018 and 2021 and “Best Home Strength Product Launch” in 2022 from Garage Gym Experiment. Fitness is part of our culture—our team trains together, hosts challenges, and welcomes top athletes to push limits alongside us.

At REP, we’re growing fast and seek driven individuals who thrive in a collaborative, fitness-focused environment. Our state-of-the-art headquarters offers mountain views, a stocked kitchen, and a bright, shared workspace. We offer a hybrid schedule—three days in the office each week, with flexibility on days and hours.

Our Core Values:

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role:

The Senior Event Manager will help lead REP’s global events strategy – supporting both brand growth and revenue objectives in our key markets. This person will identify and evaluate high-impact event opportunities, manage budgets and own execution end-to-end. You’ll work cross-functionally across Marketing, Commercial, Partnerships, Product & International teams to ensure our event activation is impactful and aligned to broader company goals. This is a high-ownership, high-impact role for someone passionate about crafting unforgettable brand experiences and building community.  

Responsibilities: 

Event Strategy, Cross-functional collaboration & Activation: 

• Develop and maintain REP’s annual event calendar by researching, vetting, and selecting domestic and international events that align with brand and business objectives. 
• Create an exceptional onsite experience that reflects REP’s brand and mission, whether through booth design, athlete/partner appearances, consumer engagement, or experiential moments. 
• Partner with internal stakeholders including Marketing, Commercial, Partnerships, Product & International to evaluate brand-fit, audience potential, and revenue-driving potential of each opportunity 
• Coordinate cross-functionally across teams to integrate broader marketing campaigns into event initiatives to include social activations, competitions, giveaways partner appearances, sales initiatives and lead gen 
• Manage all event logistics & vendor relationships including booth builds, event staff, agencies, permitting requirements, compliance requirements, shipping/freight, inventory, and product/sample needs. For cross-functional partnerships, ensure all teams are briefed, aligned, and ready for execution. 
• Lead internal pre-event planning and communications, including run-of-show, staffing briefs, and activation checklists. 
• Implement systems to capture customer and partner data at events that can be utilized by CRM or sales team's post-event 

Measurement & Budget Ownership: 

• Own the full event marketing budget; manage planning, spend tracking, and reconciliation in collaboration with the finance team. 
• Own and report on KPIs for events including revenue, ROIC, engagement & lead capture, and report on results post-event. 
• Deliver clear and actionable post-event recaps, including performance vs. goals, learnings, and optimizations for future events. 

Travel: 

• 10 planned trips/travel expected annually, including at least 1 international 

What You Will bring: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Excellent verbal and written communication skills. 
• Creative problem-solver with a hands-on, roll-up-your-sleeves mindset. 
• Strong project management skills; highly organized and able to manage multiple overlapping timelines and priorities. 
• Passion for fitness, performance, or community-led brands is a strong plus.

Experience and/or Education:

• Bachelor's degree in marketing, Communications, Business, or a related field. 
• 5 years of experience in event or experiential marketing, ideally at a consumer brand with presence at both trade and consumer events 
• Deep understanding of event logistics, vendor management, and budget ownership. 
• Experience partnering cross-functionally to deliver on multiple initiatives within a booth to include lead gen, activations, social, appearances, etc.  
• You know how to lead a team, but are also not afraid to get your hands dirty and in the details of the activation 
• A proven ability to track event performance and optimize based on outcomes. 
• Excellent verbal and written communication skills. 
• Experience with permitting, compliance, or international freight/logistics is a plus.

Core Competencies: 

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. 

Resourcefulness - Securing and deploying resources effectively and efficiently. 

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives. 

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. 

Business Insight - Applying knowledge of business and the marketplace to advance the organization’s goals. 

Drives Vision and Purpose - Painting a compelling picture of the vision and strategy that motivates others to take action. 

Communicates Effectively - Develops and delivers communications that convey a clear understanding of the unique needs of different audiences. 

Demonstrates Self Awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. 

Manages Ambiguity - Operates effectively, even when things are not certain, or the way forward is not clear. 

Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals. 

What's In It For You:

We offer an exceptional compensation package which includes:

Compensation base range: $100,000.00 - $150,000.00

Day One Benefits!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

Recharge Yourself!

• 4 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

Pumped-Up Perk's!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

Physical Requirements:

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.