National A&D Director

SUMMARY

Renson is a global leader in premium outdoor living solutions, founded in 1909 and backed by more than 115 years of innovation. The company specializes in ventilation, sun shading, and luxury outdoor structures such as louvered pergolas, retractable awnings, and aluminum façade systems. Renson North America operates from a state‑of‑the‑art 260,000 sq. ft. manufacturing facility in Carrollton, Texas, ensuring high‑quality production and fast delivery across the region. Supported by advanced digital tools like Salesforce CRM and Power BI, and strengthened by both U.S. and global marketing teams, Renson is accelerating growth in the expanding luxury outdoor living market. A striking example of its design leadership is the NOA Outdoor Living Park in Belgium, a 30,000 m² campus that showcases the future of outdoor living across 30 partner brands.

Within this rapidly growing landscape, the National A&D Director is a high‑impact, strategic, and outward‑facing role responsible for elevating Renson’s presence in the U.S. architecture and design community. Serving as both brand ambassador and thought leader, this position drives engagement, education, and product specification among architects, interior designers, and design firms nationwide. The role blends strategic program development with hands‑on execution—leading accredited CEU programs, hosting showroom and factory experiences, guiding independent sales representatives, and partnering with senior leadership on market initiatives. As the A&D channel expands, the National A&D Director plays a pivotal role in strengthening Renson’s national footprint and positioning the brand as the leading partner for innovative, healthy outdoor living solutions.

DUTIES AND RESPONSIBILITIES

• Serve as Renson’s national ambassador to the architecture & design (A&D) community, representing the brand at industry events, conferences, and speaking engagements.
• Build and strengthen relationships with architects, designers, and professional organizations (AIA, ASLA, IIDA, etc.).
• Lead Renson’s accredited CEU program, delivering presentations, maintaining AIA‑approved content, and converting education into project specifications.
• Increase Renson’s visibility on Material Bank, manage sample fulfillment, and follow up on high‑intent design firm activity.
• Support and guide independent sales representatives with A&D messaging, tools, targets, and best practices to grow the national specification pipeline.
• Manage A&D engagement and project‑specification pipeline in Salesforce; track KPIs using Power BI; and report trends, progress, and opportunities.
• Collaborate with senior leadership and marketing to shape A&D‑focused content, campaigns, and product positioning.
• Host impactful showroom events and factory tours; co‑create joint events with key dealers and design partners.
• Lead the A&D strategy for national and regional trade shows, including pre‑show outreach, on‑site engagement, and post‑show follow‑up.
• Develop and manage high‑touch VIP experiences such as design leader summits, advisory sessions, and potential trips to the NOA Outdoor Living Park in Belgium.
• Act as the internal voice of architects and designers, providing cross‑functional input to R&D, product, customer service, and training.
• Mentor internal teams on effective A&D engagement and contribute to the long‑term evolution of Renson’s A&D program.

QUALIFICATIONS

Education, Experience, Knowledge

• Minimum 3 years in architecture/design outreach, sales, business development, or specification-focused roles.
• Bachelor’s degree in Business, Marketing, Architecture/Design, or related field.
• Experience delivering AIA‑accredited CEUs preferred.
• Strong existing relationships within the A&D community highly desirable.

PHYSICAL REQUIREMENTS

• Ability to sit, stand, present, travel, and host tours for extended periods.
• Occasional lifting of up to 25 lbs (samples, event materials, trade show equipment).
• Ability to use screens and digital tools for extended periods.

SPECIAL REQUIREMENTS

Language Skills

• Exceptional public speaking, presentation, and storytelling abilities.
• Strong written communication skills; able to craft compelling, technically accurate messages for architects, designers, and industry professionals.
• Ability to clearly present complex design and technical concepts to diverse audiences.
• Skilled at adapting tone and delivery for architects, designers, developers, leadership Teams, and clients.

Computer Skills

• Proficient with Salesforce CRM and other customer‑relationship platforms.
• Strong user of Power BI and analytics dashboards for KPI and trend analysis.
• Advanced skills in Microsoft Office Suite (PowerPoint, Excel, Word).
• Proficient with virtual presentation tools (Teams, Zoom).
• Comfortable with collaboration and project‑management tools; tech‑savvy and adaptable to new systems.

Mathematical Skills

• Ability to interpret performance metrics, percentages, and growth rates.
• Comfortable reading dashboards and understanding numerical trends in CEU data, pipeline activity, and specification volume.
• Competent in basic calculations required for reporting, forecasting, and KPI tracking.

Reasoning Ability

• Strong analytical and reasoning skills for interpreting design trends, market signals, and pipeline data.
• Ability to evaluate multiple variables (region, product mix, design intent, engagement levels) and determine next steps.
• Skilled at problem‑solving in dynamic environments with multiple stakeholders.
• Able to adjust strategy quickly based on feedback, data insights, and evolving priorities.

Analytical Skills

• Ability to analyse A&D engagement metrics and convert insights into action.
• Capable of identifying trends across CEU participation, Material Bank activity, and specification patterns.
• Strong information‑synthesis skills for reporting to leadership and recommending strategic adjustments.

Other Requirements

• Ability to travel 10–15% domestically, with occasional international travel.
• Valid passport (or ability to obtain one) for potential trips to Belgium and other design‑related travel.
• Valid driver’s license for regional travel to firms, partners, and events.
• Regular presence in the Carrollton, TX headquarters required for showroom hosting, factory tours, and cross‑functional collaboration.
• Strong interpersonal skills and ability to build relationships across different personality types and levels of seniority.
• Strategic thinker with hands‑on execution skills; comfortable switching between planning, presenting, and detailed follow‑through.

WORK ENVIRONMENT

• Office, showroom, and manufacturing environments with moderate noise levels.
• Frequent travel to design studios, industry events, and trade shows.
• Exposure to manufacturing operations during tours.

TRAVEL, WORK HOURS, SUPERVISION

• Standard business hours with flexibility for events, presentations, and travel.
• No direct reports; leads through influence and cross-functional coordination.
• Travel 10–15% depending on events, shows, and client needs.

COMPENSATION AND BENEFITS

Compensation

• Full-time, exempt.
• Salary range to be determined per approved compensation structure.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation and holidays
• Professional development opportunities
• Additional benefits per company policy