Digital Marketing Coordinator

Who We Are Looking ForYou thrive on making connections, not just between points of data, but between people and the stories that move them. With a talent for juggling multiple platforms and an eye for innovation, you're ready to dive deep into the digital domain, bringing creativity, strategy, and an analytical mind to the forefront. If you're buzzing with ideas and have the drive to see them through, we're looking for you. Who We AreHere, culture is king, and our kingdom is built on the foundation of people. Every member of our team is dedicated to not just doing a job, but making a difference – to our customers, our community, and especially to each other. We believe in the power of unity, the strength of diversity, and the impact of bringing out the best in one another. In our world, every day is an opportunity to inspire and be inspired, to challenge and be challenged. If you're ready to push boundaries, to grow, and to help shape the future of digital marketing within a community that cares, welcome aboard. Let's create something remarkable together. Key ResponsibilitiesPaid Social & Digital Lead GenerationLead execution across Google Ads, Bing Ads, Meta Ads and other paid platforms in alignment with the internal marketing team's strategy.Optimize campaigns toward cost per appointment and revenueScale winning campaigns and test new growth channelsFunnel Optimization & CROOwn full-funnel performance from click to booked appointmentLead A/B testing across landing pages, creative, offers, and messagingImprove conversion rates through structured experimentationCRM & Database MarketingDevelop segmentation and nurture strategiesImprove database monetization and lifecycle performance of digital leads Bring Your A-GameFast learnerGoogle Analytics CertificationGoogle Ads CertificationExperience in DNS forwarding using GoDaddyExcellent communication skills, with the ability to work dynamically within a team Compensation and BenefitsOur benefits package is designed to support your health, well-being, and work-life balance, including comprehensive health insurance, generous PTO, a robust 401K plan, and more. At Renewal by Andersen of Central Virginia, we value collaboration, creativity, and the unique contribution of each team member.Annual salary of $50,000. Location and ScheduleEmbrace the best of both worlds with our hybrid work model, based in Henrico, Virginia.This position is in office Monday-Thursday with a remote workday on Friday. The Power of Our Collective Excellence – Marketing Team We believe in the power of a team that operates not just as a group of individuals, but as a united front, a singular force driven by passion, creativity, and that relentless pursuit of excellence. We celebrate each other's wins, learn from the setbacks, and always push the boundaries of what's possible. We understand that every idea, big or small, has the potential to spark a revolution. That's why we foster an environment where every voice is heard, every perspective valued.Elevate your career with Renewal by Andersen of Central Virginia. Join us in redefining the home improvement experience with our Marketing Team, where your voice matters, and your work makes a tangible difference.