Director of Marketing and Development

Overview
We are a growing Montana-based financial services company with an exciting and innovative story. Candidate must live in Montana. We are in search of an energetic and strategic Director of Marketing and Development to lead our organization’s marketing initiatives and development efforts. This pivotal role involves crafting innovative marketing strategies, expanding brand presence across multiple channels, and driving revenue growth through targeted outreach and engagement. The ideal candidate will possess a passion for digital marketing, a keen eye for analytics, and the ability to inspire teams to achieve ambitious goals. Join us to shape the future of our organization’s visibility and impact while fostering meaningful connections with our audiences.

Duties

• Develop comprehensive multichannel marketing strategies that align with organizational goals, utilizing channels such as social media, email marketing, content marketing, and print advertising.
• Lead the creation and execution of digital campaigns, including SEO, Google AdWords, Facebook Advertising, and performance marketing initiatives to maximize reach and engagement.
• Oversee content development across platforms, ensuring compelling copywriting, visual storytelling, and consistent branding using Adobe Creative Suite tools.
• Manage advertising sales efforts by cultivating relationships with partners, sponsors, and clients to generate new revenue streams.
• Utilize analytics tools like Google Analytics to monitor campaign performance, interpret data insights, and optimize marketing tactics for better ROI.
• Coordinate product management activities related to marketing campaigns or new offerings, ensuring timely delivery and alignment with market needs.
• Oversee budgeting processes for marketing initiatives while ensuring cost-effective allocation of resources across campaigns.
• Conduct market research to identify industry trends, competitive positioning, and customer preferences to inform strategic planning.
• Implement marketing automation tools to streamline outreach efforts such as email campaigns and lead nurturing workflows.
• Maintain a strong understanding of e-commerce platforms like WordPress and HTML coding basics to support website content updates and enhancements.

Skills

• Proven expertise in SEO strategies that improve organic search rankings and increase website traffic.
• Strong knowledge of social media marketing tactics across platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Experience executing multichannel marketing campaigns that integrate digital advertising with traditional print methods.
• Skilled in advertising sales development with the ability to build partnerships that expand organizational reach.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating engaging visual content.
• Deep understanding of digital marketing concepts such as content marketing, B2B (business-to-business) marketing, performance marketing, and analytics-driven decision-making.
• Familiarity with marketing automation platforms like HubSpot or Marketo to optimize outreach efforts.
• Knowledge of e-commerce systems including WordPress websites and basic HTML coding for website updates.
• Strong research skills to analyze market trends and customer insights that inform strategic initiatives.
• Excellent copywriting abilities for creating compelling messaging across various formats including emails, ads, blogs, and landing pages.
• Experience managing paid advertising campaigns on Google AdWords (now Google Ads) and Facebook Advertising platforms.
• Competence in product management related to marketing projects or new service launches while adhering to budget constraints. Join us as our Director of Marketing and Development, where your innovative ideas will propel our organization forward! We’re committed to empowering our team members through dynamic work environments that foster growth—making a real difference in how we connect with our community worldwide!

Job Types: Full-time, Part-time, Contract

Pay: $22.00 - $30.00 per hour

Expected hours: 20.0 – 30.0 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Helena, MT 59601

Salary : $22 - $30