What are the responsibilities and job description for the Marketing Director position at HEADWATERS HOSPICE AND PALLIATIVE CARE?
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Health insurance
- Paid time off
- Training & development
Job Summary
The Marketing Director is responsible for leading and managing all marketing initiatives across the organization. This key leadership role directs all daily marketing activities for all hospice and palliative care locations. This is done through establishing community relationships, fostering trust with referral sources, and becoming the subject matter expert on all things Hospice and Palliative Care related.
Responsibilities
1.) Directs daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives for the organization.
2.) Understands and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities, patient solicitation, and accurate marketing materials.
3.) In collaboration with the CEO, establish organizational volume projections in the annual operating budget and set up an annual marketing allocation for expenses.
4.) Continually conduct market assessments and develop a comprehensive marketing plan designed to meet budgeted volume projections.
5.) Employes marketing and promotional initiatives to achieve budgeted volume projections.
6.) Establishes and maintains working relationships with current and potential referral and payor sources.
7.) Builds and monitors community, customer, payor and patient perceptions of the organization as a leader in quality and customer service.
8.) Maintains comprehensive working knowledge of the organization’s market and competitors, and ensures the organization is positioned for continued growth.
9.) Monitors and reports cost effectiveness of marketing efforts.
10.) Maintains a comprehensive working knowledge of community resources and assists customers in accessing those resources.
11.) Other duties as assigned.
Job Conditions
1.) Full-time position based in Helena, MT (also oversees Butte, MT), with frequent travel for community engagement or regulatory meetings.
2.) Hybrid work environment, with a combination of office-based and remote work as needed.
Qualifications
The Marketing Director is responsible for leading and managing all marketing initiatives across the organization. This key leadership role directs all daily marketing activities for all hospice and palliative care locations. This is done through establishing community relationships, fostering trust with referral sources, and becoming the subject matter expert on all things Hospice and Palliative Care related.
Responsibilities
1.) Directs daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives for the organization.
2.) Understands and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities, patient solicitation, and accurate marketing materials.
3.) In collaboration with the CEO, establish organizational volume projections in the annual operating budget and set up an annual marketing allocation for expenses.
4.) Continually conduct market assessments and develop a comprehensive marketing plan designed to meet budgeted volume projections.
5.) Employes marketing and promotional initiatives to achieve budgeted volume projections.
6.) Establishes and maintains working relationships with current and potential referral and payor sources.
7.) Builds and monitors community, customer, payor and patient perceptions of the organization as a leader in quality and customer service.
8.) Maintains comprehensive working knowledge of the organization’s market and competitors, and ensures the organization is positioned for continued growth.
9.) Monitors and reports cost effectiveness of marketing efforts.
10.) Maintains a comprehensive working knowledge of community resources and assists customers in accessing those resources.
11.) Other duties as assigned.
Job Conditions
1.) Full-time position based in Helena, MT (also oversees Butte, MT), with frequent travel for community engagement or regulatory meetings.
2.) Hybrid work environment, with a combination of office-based and remote work as needed.
Qualifications
1.) Bachelor’s degree in marketing, Business Administration, or related field. Master’s degree preferred.
2.) Minimum of 3-5 years’ experience in healthcare marketing management preferably in hospice and/or palliative care.
3.) Ability to market aggressively and deal tactfully with customers and the community.
4.) Excellent communication and interpersonal skills to collaborate with the CEO, staff, and external stakeholders.
5.) Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
6.) Proficiency in electronic software, programs, and social media.