What are the responsibilities and job description for the Vice President of Marketing position at Remodel Health?
About Remodel Health
Remodel Health is revolutionizing the way employers deliver health benefits—shifting from one-size-fits-all group plans to personalized, cost-effective solutions through Individual Coverage Health Reimbursement Arrangements (ICHRA). Our mission is to transform health benefits to resource organizations with missions that matter, helping them better care for their teams while reducing cost and complexity. By combining innovative technology with high-touch service, we empower employers to offer benefits that truly meet the needs of their people.
As an organization founded on faith-based principles, we started out serving mission-driven employers such as churches, Christian schools, and faith-based nonprofits. With growing momentum in the market, our reach has expanded to include private-sector employers and small businesses looking for more sustainable and flexible solutions.
We replace outdated models with individualized plans that simplify administration, reduce costs, and align with employee needs. With a team that values collaboration, efficiency, and results, we help customers navigate change with confidence and clarity.
Backed by leading investors and trusted by a growing number of employers, brokers, and payors nationwide, Remodel Health is leading a category-defining movement in employer-sponsored healthcare. As market demand accelerates and regulatory support grows, we are uniquely positioned to drive the next chapter of innovation in health benefits—while staying grounded in our commitment to serve with care, purpose, and excellence.
Our team is collaborative, intentional, and prioritized. We care deeply for our customers and passionately believe there is a better way for employees to receive health benefits from their organization. Learn more about who we are here!
As the VP of Marketing, you will be responsible for driving revenue growth by developing and executing go-to-market strategies that scale pipeline, expand market share, and build a differentiated brand. You will lead demand generation, product marketing, brand, and communications, while partnering with sales and product teams to fuel sustainable growth. This role will report to the Chief Revenue Officer.
If this sounds like you, explore the job specifics below:
Responsibilities
Demand Generation & Growth- Own integrated demand generation strategy across digital, field, and partner channels.
- Deliver consistent pipeline growth to meet/exceed sales targets.
- Implement account-based marketing (ABM) strategies for enterprise and mid-market.
- Elevate our position as the category leader in ICHRA.
- Develop messaging and positioning that resonates with employers, brokers, and partners.
- Drive PR, thought leadership, and industry presence.
- Partner with product and sales to refine go-to-market messaging.
- Build competitive intelligence, pricing insights, and sales enablement.
- Support product launches with strong storytelling and campaigns.
- Implement marketing automation and performance dashboards.
- Track and report ROI across channels; optimize based on CAC/LTV.
- Partner with CFO to ensure marketing efficiency and scalability.
- Recruit, lead, and mentor a high-performing marketing team.
- Build culture of accountability, creativity, and performance.
- Partner cross-functionally with sales, product, finance, and customer success.
Experience and Skills
- 10–15 years in B2B SaaS/healthcare marketing, with VP-level leadership experience.
- Proven ability to scale ARR from $25M–$100M in a PE or growth-equity backed environment.
- Expertise in demand generation, pipeline creation, and digital strategy.
- Strong brand builder and communicator — comfortable externally with press, analysts, and partners.
- Data-driven leader who understands CAC, LTV, payback periods, and attribution models.
- Experience leading teams of 10 and building scalable marketing orgs.
Education
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- Track record of measurable marketing impact on revenue and enterprise value.
- Previous healthcare, benefits, or regulated industry experience is a strong plus.
Benefits
- Full health benefits offering, including life, long-term disability, dental, and vision
- Generous PTO
- 401(k) match
- Sabbatical PTO available after 5 years of employment
This is an in-office position in downtown Indianapolis four days/week, with work from home Fridays.
