What are the responsibilities and job description for the Sr Product Manager – Marketing Services & Loyalty Platforms position at REMAX?
Job Title: Sr Product Manager – Marketing Services & Loyalty Platforms (equivalent to a III product manager)
Location: Denver, CO (hybrid) or Remote
Department: Product Management
Reports To: Principal Product Manager – Marketing Services & Loyalty Platforms
Job Descriptio
nRE/MAX is seeking a customer-focused, technically savvy Product Manager II to support and evolve our Marketing as a Service (MaaS) platform and Loyalty Programs for real estate professionals. This role plays a critical part in driving agent engagement, satisfaction, and business value by enabling scalable marketing automation and meaningful loyalty experiences
.As a key contributor on the Product team, you will report directly to the Principal Product Manager and serve as the go-to expert for the technical execution, data flows, and partner integrations that power our agent marketing tools and rewards systems. You will collaborate across engineering, design, marketing, and external vendors to deliver high-impact, data-driven solutions that are loved by agents and valued by the business
.
Key Responsibiliti
- esServe as the technical subject matter expert for the MaaS platform and loyalty ecosystem, including architecture understanding, partner APIs, automation flows, and backend dependencie
- s.Translate high-level product strategies into detailed technical requirements and user stories, ensuring alignment with business goals and user need
- s.Work cross-functionally with Engineering, Creative, Marketing, Data, and external vendors to ensure smooth delivery and integration of campaign features, templates, loyalty tiers, and user segment
- s.Monitor product and platform health, identifying and resolving bugs, API issues, and content errors in collaboration with dev team
- s.Conduct competitive research and analysis of other real estate or SMB marketing platforms and loyalty systems, highlighting areas of differentiation and market opportunit
- y.Own the day-to-day backlog grooming, sprint planning, and QA, ensuring timely and high-quality delivery of features and enhancement
- s.Participate in stakeholder meetings and cross-functional reviews, surfacing technical considerations and customer insights to inform roadmap prioritizatio
- n.Support the Principal Product Manager with data analysis, reporting, and post-launch evaluations, helping inform continuous improvement and performance optimizatio
n.
Years of Experie
- nce3–5 years of product management experience, ideally in MarTech, SaaS, or B2B2C platfo
rms
Preferred Education Requirem
- entsBachelor’s degree in business, marketing, information systems, or related f
ield
Required Licensing, Certificates and Skills (if necess
- ary):Strong technical fluency; able to understand REST APIs, automation triggers, data schemas, and marketing campaign sy
- stemsStrong technical fluency; able to understand REST APIs, automation triggers, data schemas, and marketing campaign sy
- stemsDemonstrated success working with cross-functional Agile teams and delivering production-ready fea
- turesExperience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Iterable, Klaviyo,
- etc.)Familiarity with loyalty program mechanics, user tiering, and incentives str
- ategyExperience managing vendors and third-party tools/integra
- tionsComfort working with ambiguity and shifting priorities in a dynamic business enviro
- nmentExcellent documentation, communication, and organizational s
kills
Preferred Licensing, Certificates and Skills (if neces
- sary):Experience in real estate, small business marketing tools, or customer engagement pla
- tformsFamiliarity with Google Analytics (GA4), GTM, and/or data visualization tools like T
- ableauProficiency in Jira, Confluence, and product planning
- toolsPrior work on email, SMS, or content personalization cam
paigns
Standard Preferred Knowledge, Skills, and Abi
- lities:Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of t
- he job.Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the c
- ulture.Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for dec
- isions.Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of pr
ogress.
Hire Ran
ge/Rate:$110,000 - $127,000 base plus targ
et bonusActual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus elig
- ibility.Competitive Medical, Dental, and Vision
- benefitsRetirement plans with optimal compa
- ny matchAnnual bonus/merit opp
- ortunityEducational As
- sistanceMental Health support
- programM.O.R.E. Events offered in-person and v
- irtuallyMentorship
- programEmployee Resourc
- e GroupsCommunity En
- gagementDiversity, Equity, and I
- nclusionP
- arenti
- ngRemoteWomen a
t RE/MAX
RE/MAX, LLC & Motto
MortgageNow is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard an
d valued!
RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio,
and Texas!
RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this i
nformation.*As measured by transac
Salary : $110,000 - $127,000