What are the responsibilities and job description for the Marketing Systems Administrator position at RELIAS?
Are you looking for a high energy, strategic, and fast-paced position as a Marketing Systems Administrator? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!
For 11,000 health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000 online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.
WHAT CAN RELIAS OFFER YOU?
- Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
- Flexible work environment with onsite and work from home options - you choose when you want to come into the office!
- Active Employee Resource Groups open to all employees!
- Comprehensive onboarding program - a great introduction to our company, customers and culture!
- Growth and career advancement opportunities!
- Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees
The Marketing Business Systems Administrator will manage, optimize, and automate our marketing and customer data ecosystem. This role will be responsible for ensuring that marketing strategies are executed seamlessly across systems including Salesforce (Sales Cloud and Data Cloud/Data 360), Iterable, Pardot (Marketing Cloud Account Engagement), Segment, Tableau, and Agentforce. The ideal candidate takes a holistic, systems-level approach - ensuring that data is properly ingested, structured, synchronized, and activated across platforms to enable scalable, automated marketing processes. More importantly, the ideal candidate should be able to understand the "why" behind an ask, determine the best fit solution, and interact and communicate with the Marketing department at Relias in a consultative manner.
This is a hands-on role focused on automation design, data integrity, process optimization, and cross-system orchestration.
WHAT YOU'LL BE DOING:
- Designs, builds, and maintains multi-system marketing automation workflows across Salesforce, Iterable, and Pardot (MCAE)
- Configures customer journeys, triggers, scoring models, and lifecycle automations to support acquisition, engagement, retention, and revenue growth
- Ensures accurate data ingestion, mapping, synchronization, and identity resolution across Salesforce, Segment, Iterable, Pardot, and Data 360
- Partners cross-functionally with Marketing, Sales, RevOps, Data, and RevTech to gather requirements, deliver technical solutions, and support training and adoption
- Implements dynamic segmentation and personalization by activating integrated customer and behavioral data
- Audits, optimizes, and documents automation logic, data structures, and configurations to improve scalability and reduce manual effort
- Performs routine Salesforce administration (users, objects, flows, validation rules, automation, and reporting) and aligns marketing automation logic with CRM processes
- Monitors and troubleshoots cross-system integrations and data flows (API syncs, deduplication, latency) to maintain reliability and performance
YOU'VE GOT WHAT IT TAKES IF YOU HAVE:
- 3-6 years of experience in Salesforce Administration and/or Marketing Operations
- Hands-on experience building automation in Salesforce (Flows, Process Builder), Pardot, Marketing Cloud, and/or Iterable
- Strong understanding of data architecture, data mapping, and system integrations
- Experience working with Segment or other CDP platforms
- Proven experience troubleshooting cross-system data sync and automation issues
- Strong analytical mindset with attention to detail and data accuracy
- Ability to think holistically about marketing processes across multiple platforms and understand the 'why' for enhancement requests
- Bachelor's Degree
- Demonstrated hands-on expertise designing and operating marketing automation and lifecycle programs in Salesforce, Iterable, Marketing Cloud, and Pardot (MCAE)
- Applies customer journey, trigger-based messaging, lead scoring, and segmentation strategies to deliver targeted experiences at scale
- Manages data ingestion, field mapping, and synchronization across CRM, CDP, and marketing platforms, including identity resolution and transformation logic
- Troubleshoots integration and data-flow issues (API connections, sync failures, deduplication, latency) and resolves root causes
- Establishes and follows data governance practices that promote consistency, accuracy, and compliance
- Measures and maintains campaign performance, funnel metrics, and attribution integrity across systems and reporting layers
- Documents technical requirements, automation logic, and system configurations and supports enablement and user adoption
IT WOULD BE IDEAL IF YOU HAVE:
- Salesforce Certifications (e.g. Admin, Data Cloud, Agentforce, etc.)
- Marketing Certifications (e.g. Pardot, MCAE)
- Experience with Salesforce Data Cloud (Data 360) and visualization layers (e.g. Tableau, CRM Analytics)
- Experience configuring or supporting AI-driven workflows such as Agentforce
- Experience in complex B2B marketing environments
- Familiarity with APIs, webhooks, and integration frameworks
Relias is an Equal Opportunity Employer and a Drug-Free workplace
IN OFFICE REQUIREMENT:
Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30 days/quarter.
Company: Relias LLC | Job ID: 288008
Relias promotes equal employment opportunity for all employees and applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, marital or veteran status, medical condition including genetic characteristics, or any other consideration made unlawful by federal, state, or local laws.
Covid-19 Considerations:
Relias new hires are required to submit proof of completing a COVID-19 vaccine series (1st & 2nd dose of Moderna or Pfizer; or single dose of Johnson & Johnson as well as a booster shot, if time applicable) during their onboarding process.