What are the responsibilities and job description for the Senior Marketing Manager – Omni-Channel Growth Strategy position at Relevance?
We are seeking a highly motivated Senior Marketing Manager to join our team in Columbia, MO. Work at the heart of an innovative growth marketing company and investment firm, collaborating with cross-functional teams to drive impactful results for our clients and investments.
- Hybrid Work Model: Work 3-4 days in-office at our state-of-the-art 3-acre office campus designed to foster creativity and collaboration.
- Fast-Paced & Collaborative Culture: We value in-person collaboration and cultivate a culture that brings out the best in our team.
- Commitment to Growth: We invest in our people, providing opportunities for skill development and professional growth.
As a Senior Marketing Manager, you will oversee multiple client accounts, ensuring the successful execution of multi-channel marketing campaigns that drive measurable growth. You will play a pivotal role in developing and implementing comprehensive brand strategies across digital, content, and paid media platforms.
- Serve as the primary strategic lead for assigned client accounts, owning campaign strategy, performance reporting, and ongoing client communication.
- Translate client business goals into actionable omni-channel marketing strategies spanning SEO, digital PR, content marketing, and AI visibility.
- Collaborate with internal teams and coordinate campaign execution to ensure deliverables are completed on time and aligned with client KPIs.
- Foster and maintain strong client relationships, serving as a trusted strategic partner in their success.
- Lead recurring client reporting and strategy reviews, translating performance data into clear insights and actionable recommendations.
- Monitor campaign performance, track KPIs, and ensure projects stay on time and on budget.
- Identify new growth opportunities within client accounts and recommend strategic marketing initiatives.
- Stay ahead of industry trends and adapt strategies to evolving digital marketing, AI, and branding innovations.
- 5 years of experience in omni-channel marketing, brand strategy, and digital marketing.
- Experience managing client relationships and leading marketing strategy in a client-facing or agency environment.
- Strong relationship-building and communication skills, with the ability to serve as a trusted strategic partner to clients.
- Strong analytical skills with experience interpreting marketing data, tracking KPIs, and translating insights into strategic recommendations.
- Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
- Excellent verbal and written communication skills with the ability to convey marketing insights clearly and effectively.
- Strong organizational skills and attention to detail.
- SEO and analytics experience is a strong advantage.
- Passion for creativity, innovation, and measurable marketing success.
- Proficiency in Google Workspace (Sheets, Docs, Slides); advanced knowledge is a plus.
If you thrive in a collaborative, high-energy environment and are eager to contribute to transformative brand growth, we’d love to hear from you. Apply today and be part of a team that values transparency, innovation, and excellence.
Salary based on experience