Director of Franchise Development

Job Title: Director of Franchise Development

Company: Relentless Brands

Location: Charlotte, NC

Job Type: Full-Time

Workplace Type: On-site

About Relentless Brands

Relentless Brands is a multi-brand franchise holding company headquartered in Charlotte, NC. Our portfolio includes ISI® Elite Training, a strength and conditioning franchise with 60 open locations and 100 territories awarded nationwide, and The Plunge House, a fast-growing contrast therapy and wellness franchise expanding nationally. We operate at the intersection of performance, wellness, and entrepreneurship. We move fast, hold high standards, and build systems that scale.

This Is the Most Important Seat in the Company

Franchise development is the primary revenue engine of Relentless Brands. We are looking for someone who sees an underdeveloped pipeline not as a problem inherited but as an opportunity seized.

The Director of Franchise Development owns the full franchise sales function across two brands. You are inheriting infrastructure, tools, a broker network, an FDD, and a pipeline with significant room to grow. You are expected to build on top of it with urgency and conviction from day one.

You will own demand generation, candidate management, Confirmation Day execution, broker relationships, and departmental P&L. You start as a team of one. You build the team as volume demands it.

The right person sees this as a platform. The wrong person sees it as a job description.

What You Will Own

Demand Generation and Top-of-Funnel

• Build and execute multi-channel lead generation across paid media, organic social, broker networks, webinars, referral campaigns, podcast partnerships, and email marketing
• Own and optimize all CRM workflows, automations, lead scoring, and pipeline stages across both brands
• Develop email nurture sequences, video messaging, and dynamic drip campaigns for ISI® Elite Training and The Plunge House
• Activate and expand broker and franchise consultant relationships — existing networks are in place and ready to be worked
• Leverage AI tools and automation to multiply output without proportional headcount increases
• Target: 300 to 400 qualified leads per month per brand through a fully managed and documented pipeline'

Sales Pipeline and Candidate Conversion

• Own the full franchise candidate lifecycle: inquiry, discovery, FDD delivery, Confirmation Day, franchise award
• Establish and enforce speed-to-lead standards including same-day response protocols and persistent multi-touch follow-up
• Conduct all discovery calls, virtual presentations, and in-person brand meetings
• Lead and execute monthly Confirmation Days from logistics through close
• Manage objections confidently across investment, territory, competition, and validation concerns
• Report weekly KPIs to Co-Founders: pipeline velocity, cost per lead, cost per acquisition, time-to-close, discovery-to-award rate
• Target: 20 to 30 active qualified candidates in pipeline within 60 to 90 days; 10 to 12 units awarded monthly at full ramp

Departmental Infrastructure

• Build, document, and continuously improve the franchise sales playbook, candidate SOPs, and weekly reporting dashboards
• Own departmental P&L, budget, and forecasting with weekly reporting to executive leadership
• Coordinate with legal on FDD updates, state registrations, and franchise agreement execution
• Represent both brands at franchise development events, broker conferences, and Confirmation Days
• Align cross-departmentally with marketing, operations, and legal on messaging, territories, and business objectives

Team Building

• Operate solo initially with full ownership of execution
• Hire, train, and manage franchise development team members as pipeline volume grows
• Define KPIs, performance standards, and role expectations for every seat you build under this function
• Set the cultural standard for the department: high urgency, genuine brand belief, relentless follow-through

What Success Looks Like

Within 60 to 90 Days:

• Full sales cycle owned and operated independently within two weeks of start
• 20 to 30 active qualified candidates in pipeline per brand
• First Confirmation Day executed
• All existing broker relationships reactivated and producing
• CRM audit complete and improvements live

At Full Ramp (6 Months):

• 300 to 400 qualified leads per month per brand
• 50 active candidates across both brands
• 10 qualified candidates at Confirmation Day monthly
• 10 to 12 units awarded per month across both brands
• Full playbook, SOPs, and automated reporting live and running

Who We Are Looking For

You are a fit if all of the following are true:

• You have a deep background in sales and have personally owned a pipeline from demand generation through close
• You have a track record of building systems, not just working inside them
• You are genuinely, visibly invested in health, fitness, and wellness as a lifestyle — this is non-negotiable and will come through in every candidate conversation
• You bring high natural energy that sets the pace for the people around you
• You are money-motivated and perform at a higher level when compensation is tied directly to outcomes
• You treat every department you lead as if it belongs to you
• You exhaust every channel before concluding one does not work
• You communicate proactively across departments without being prompted
• You close with conviction because you believe in what you are selling

Franchise industry experience is a meaningful advantage. Ownership mentality and execution record are the requirements.

This role is not for you if:

• You need to be told what to prioritize each week
• You consider one email a follow-up strategy
• You are not personally invested in health, fitness, or wellness as a lifestyle
• You want a predictable, steady role with limited accountability
• You cannot commit to Charlotte, NC on-site five days a week

Compensation

• Competitive base salary
• Aggressive commission structure tied directly to units awarded
• Performance bonuses tied to quarterly pipeline and award targets
• Full health insurance
• 3 weeks PTO
• Travel budget for franchise events, broker conferences, and Confirmation Days
• Direct growth path to VP of Franchise Development as the team scales