What are the responsibilities and job description for the Founding GTM Lead position at Relay?
About the Company
Relay is an organic content distribution and creative testing company for consumer brands. We distribute brand content across a large network of creator accounts, use real organic performance to identify which creative actually works, and hand brands the winners before they spend a dollar scaling them in paid. Our clients are DTC and ecommerce brands who are tired of guessing which ad will work. We're small, growing fast, and building the sales org right now. This role is early enough that you'll shape how it works.
About the Role
You own the top of Relay's funnel. Your job is to create qualified, held meetings with growth and marketing decision-makers at consumer brands - and to do it across more than one channel, not just an email sequence.
Responsibilities
- Run outbound across email, LinkedIn, and phone to a defined list of DTC and ecommerce brands
- Qualify and book inbound leads coming from our paid acquisition funnel, fast — speed to lead is the whole game here
- Work our existing network: activate referral and warm-intro paths from investors, partners, and past clients, and turn them into booked calls
- Research accounts properly. Know what a brand is running before you write to them, and lead with something specific about their creative
- Own the handoff to Brock and the closing team: clean notes, clear context, and calls that actually get held
- Keep the CRM accurate. If it isn't in the system, it didn't happen
- Feed back what you're hearing. Objections, messaging that lands, lists that don't convert — you're closest to the market and we want the signal
Qualifications
- Have 2 years in an SDR/BDR or comparable outbound role, ideally selling into marketing, ecommerce, or agencies
Required Skills
- Write well. Short, specific, human. Most outbound fails because it reads like outbound
- Are genuinely comfortable on the phone
- Are organized enough to run 100 live accounts without dropping any
- Take feedback fast and don't need to be managed daily
- Are interested in consumer brands and short-form content — you should find this market interesting, not just tolerable
Preferred Skills
- You've sold agency or marketing services before
- You've built lists and run sequences yourself rather than inheriting them
- You have an existing network in DTC, ecommerce, or performance marketing
Pay range and compensation package
In-office in Williamsburg or remote
Base: $75-100k
Bonus: $100K with uncapped upside on closed revenue
Reports to GM of Relay
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.