Vertical Marketing Manager - Food & Beverage

Vertical Marketing Manager - Food & Beverage

Remote | Full-Time | Salary: 110-120k bonus eligibility

Join a mission-driven team that's transforming global compliance.  

Registrar Corp’s mission is to promote consumer health and safety by providing over 35,000 food, cosmetic, medical device, and drug clients in 180 countries with compliance software and services. We're a fast growing team spanning 21 offices worldwide and always looking for talented and dedicated professionals to join us.

We are seeking a Vertical Marketing Manager to join our Marketing team and lead targeted strategies for our Food & Beverage business. Reporting to the Senior VP of Marketing, you’ll create industry-specific campaigns, serve as a subject matter expert, and collaborate across teams to drive pipeline growth and align marketing with business goals. 

As an ideal candidate for the Vertical Marketing Manager role, you will have prior experience working cross-functionally and gathering input from various teams, including Marketing, Product Management, Sales, and Services. You will also have prior experience developing narratives that then are activated in the form of cross-channel, integrated marketing campaigns.

If you are organized, energetic, and self-motivated to get things done, we encourage you to apply!  

Role Responsibilities:

• Strategy and content: Develop and implement marketing strategies, messaging, and content (e.g., whitepapers, case studies, webinars) specifically for the Food & Beverage vertical.  
• Marketing activation: Work across Marketing to activate messaging and content across all paid, owned and earned channels, including website, emails, social media, webinars, and tradeshows. 
• Sales enablement: Create tools, playbooks, and materials to support the sales team in their efforts within a specific industry.  
• Project management: Scope projects and develop campaign briefs, manage responsibilities and present to stakeholders, leverage workflow and CRM tools to keep teams on-target for all projects and deadlines.  
• Measurement: Success will be measured in a few key areas: Food and Beverage Pipeline and Revenue, Go-to-Market and Launch KPIs, Content Engagement, Sales Enablement. 

Required Skillset and Experience:

• 5-7 years of experience in B2B product or services marketing role; knowledge around FDA/government compliance specifically within Food and Beverage is a bonus but not required
• Strong copywriting and storytelling skills and attention to detail with the ability to manage multiple projects and deadlines effectively  
• Excellent communication skills enabling successful collaboration across various stakeholders within the company and the ability to work independently in a remote work environment
• Proficiency in HubSpot, Monday.com, JIRA, MS Office suite, especially PowerPoint, Word and Teams and a CRM system (Pipedrive, Salesforce, Sugar, etc.) is a plus  

Perks and Benefits:

• Remote work eligibility in US states listed below
• Comprehensive benefits package including medical, dental, vision, mental health services, 401(k) with company match, and paid time off 
• Collaborative, innovative team culture with growth opportunities
• Target salary range of $110-120k based on experience and location  bonus eligibility  

Registrar Corp currently supports the long-term work of employees in the following US states: Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, New York, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.    

Registrar Corp is a global compliance and training company established in 2003.  Registrar Corp is not a government agency. Registrar Corp is not affiliated with the U.S. FDA.  

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Salary : $110,000 - $120,000