Live Sales Program Coordinator

Job Title: Live Sales Program Coordinator Department: Sales

Reports to: Sales Manager FLSA Status: Salary Exempt

Job Summary:

The Live Sales Program Coordinator plays a crucial role in enhancing the overall provides administrative and organizational support to the sales team. They ensure that sales processes run smoothly by maintaining accurate records, managing data, handling customer inquiries, and providing essential support in the areas of pricing, client communication, and payment processing. This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously.

The administrator is pivotal in ensuring that both internal teams and customers have the information and support they need to facilitate successful transactions and ongoing business relationships.

Essential Duties, Functions and Responsibilities:

Show Planning & Programming

• Build and maintain the live show calendar across Whatnot, TikTok, and other platforms.


• Decide which products to feature on which shows based on inventory levels, margin targets, audience demand, and seasonality.



• Develop themed shows, promotional events, and product drops that drive engagement and sales.

Inventory & Show Prep

• Work with the assistants to pull, stage, and organize inventory for every scheduled show.



• Coordinate with the refurbishment team to ensure devices are tested, graded, and ready in time.


• Build out product lineups, pricing strategies, and starting bids.



• Set up the studio, listings, descriptions, and any platform-side configuration so sellers can go live and focus on selling.

Live Show Operations

• Be on standby during live shows to troubleshoot, restock, or pivot in real time.



• Track performance metrics during and after shows (sell-through rate, AOV, viewer engagement, conversion).



• Continuously refine show formats based on what’s working.

Process & Growth

• Build playbooks, SOPs, and systems as the program scales.



• Use AI tools to streamline listing creation, customer responses, content prep, and reporting.



• Identify opportunities to grow the channel—new platforms, new show types, new audiences.

• High energy and fast-paced. Live sales is a sprint, not a stroll. You move quickly without dropping balls.
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  Flexible. Show schedules can include evenings and weekends. Things change on the fly. You roll with it.
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  Tech-fluent. You’re comfortable with refurbished electronics—phones, laptops, tablets, accessories—and can speak credibly about specs, conditions, and value.
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  AI-native. You actively use ChatGPT, Claude, or similar tools to draft listings, automate workflows, summarize data, and move faster. If you’re not already using AI in your daily work, this role isn’t the right fit.
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  Operationally sharp. You think in checklists, calendars, and systems. You can juggle inventory, schedules, and people without losing the thread.
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  Customer-obsessed. You care about the buyer experience and handle issues with calm, clear communication.
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  Self-directed. You don’t wait to be told what to do. You see what needs to happen and make it happen.

Required Education and Experience:

• College degree or commensurate work experience


• Experience selling or operating on Whatnot, TikTok Shop, eBay Live, or similar live commerce platforms.


• Background in ITAD, electronics resale, refurbished tech, or e-commerce operations.


• Familiarity with inventory management systems and listing tools.



• Content or production experience (lighting, audio, camera setup).

Work Environment:

• Work is typically performed indoors in an environmentally controlled office environment. There is little to no exposure to extreme environmental conditions and/or job hazards.

Physical Work Conditions:

This position has the following body position requirements –

Refreshed Tech is an equal opportunity employer.