What are the responsibilities and job description for the Senior Coordinator Marketing position at Refined & Co.?
Senior Coordinator Marketing & Social Media Content
Premier high-end residential remodeling firm in Wauwatosa, WI is seeking a self-motivated, social media savvy individual to join our dynamic team and assist with the creation of industry-leading social content. This role will lead the overall social media & branding/marketing strategy for multiple accounts across the organization, including ideation, content creation, publishing, external brand partnership/relationship liaison, and reporting for organic and branded content in conjunction with our external branding and marketing companies.
Key Responsibilities:
- Content Creation: Ideate, create, and post original and engaging social media content across all applicable platforms (e.g., Facebook, Instagram, TikTok, Houzz, X).
- Social Media Management: Maintain a detailed weekly/monthly social media calendar, accounting for organic and sponsored content to ensure consistent, quality content. Monitor and respond to social media inquiries, comments & messages in a timely & professional manner.
- Brand Awareness: Drive brand awareness & engagement through blogs, facilitating interviews, sharing project progress online, and shaping narratives.
- Website Maintenance: Organize and manage website content updates as necessary (i.e., project portfolio photos and details, team updates, blog links, upcoming event information).
- Trend Analysis: Remain up-to-date on emerging social media platforms, trends, and best practices and recommend innovative strategies to reach new audiences and engage existing followers.
- Collaboration: Collaborate with external digital marketing, website, and brand development teams to ensure cohesive brand strategies and consistent voice.
- Awards and Recognition: Complete and submit award applications (e.g., NARI, ASID, LuxeRed, Home & Design, Faces of MKE).
- Photo & Film Shoots: Coordinate and oversee photo and film shoots: act as the primary contact for photographers, manage calendar creation, staging, logistics, and ensure required content is visually captured.
- Event Support: Assist with the preparation for internal meetings & special events.
- Occasional Evening/Weekend Events: As the brand and content creation expert, you may need to attend occasional home shows, awards ceremonies, tours, etc. during non-traditional hours. These events will be scheduled with advanced notice, and flexible work schedule adjustments will be made to accommodate.
Education & Experience:
- Bachelor’s degree in marketing, communications, or a relevant area of study
- Continuing education and/or Certifications in digital marketing, social media, etc., are beneficial
- Experience & familiarity with SEO practices and strategies
- Proficiency in communication & social media management tools (e.g., Sprout, Hootsuite, WordPress, Canva, Umbraco, Google Workplace)
- Familiarity with HubSpot and Buildertrend is helpful
Necessary Qualifications:
- Proven experience (5 years, full-time) in social media management, content creation, branding, communications, marketing
- Exceptional written & verbal communication skills and interpersonal abilities
- Copywriting skillset & masterful storytelling
- Excellent problem-solving and creative solutions skills
- Strong organizational, conceptual, and time-management skills
- A commitment to quality and attention to detail
- Experience in photography & videography is a plus
- A desire to learn and grow in your career
Schedule & Work Location:
- Full-time: 8-hour shift
- Typical schedule is Monday to Friday; some evening and/or weekend event attendance is required with advanced notice and the ability to adjust work schedule as necessary.
- In-person: on-site in the office
Travel:
- Travel for content creation, photoshoots, events, or client meetings (greater Milwaukee area)
- Potential out-of-state travel (2-5 day event) for business development and/or personal development opportunities.
Perks & Benefits:
- Competitive salary
- Comprehensive health benefits
- Paid time off and holiday pay
- 401K with Company match
- Ongoing training and professional development
- A supportive and respectful work environment
Apply Now!
Send your resume, portfolio, and cover letter for consideration