Retail and eCommerce Specialist

Job Title: Retail and eCommerce Specialist

Company: Sweetens Cove/Reef Capital

Salary: $60,000-$80,000

Location: Sweetens Cove, South Pittsburg, TN

About Reef:

Reef Capital is a Utah-based vertically integrated investment and development firm founded in 2005, with three primary lines of business: Investments, Real Estate, and Lifestyle. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii.

At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

Position Summary:

The Retail and eCommerce Specialist is responsible for Sweetens Cove's Shopify storefront and on‑site merchandising, ensuring a best‑in‑class customer experience that drives revenue and retention. This role manages web CMS content, product/collection setup, digital merchandising, lifecycle email tactics, and customer marketing programs, while partnering cross‑functionally on inventory, promotions, and analytics to hit conversion, AOV, and repeat‑purchase targets across all retail operations.

Responsibilities:

• This role will support our Vice President of Retail and Brand Partnerships, performing the following tasks:
• Support day-to-day maintenance of the eCommerce platform by managing out-of-stock items, keeping product pages organized and up to date, and coordinating photography for new products.
• Assist with Shopify administration by setting up products, variants, and collections; updating site content; managing key apps (reviews, loyalty, search, subscriptions); and completing quality checks on checkout, payments, shipping, and tax settings before site updates or launches.
• Execute digital merchandising updates by maintaining product assortment and on-site presentations, supporting seasonal promotions and bundles, and helping optimize navigation, search, and filters to improve the shopping experience.
• Support email marketing and customer lifecycle efforts by helping manage the email calendar, building and updating core email flows (welcome, cart abandonment, post-purchase, win-back), testing subject lines and content, and monitoring performance.
• Manage website content updates through the CMS, including landing pages, product descriptions, imagery, and SEO basics, while ensuring accessibility and consistency across the site. Partner with Marketing to meet content deadlines and publishing schedules.
• Track and report on key performance metrics for eCommerce and email, including traffic, conversion rate, average order value, revenue, and engagement, using Shopify reports and Google Analytics.
• Support inventory management for Sweetens Cove by conducting annual inventory counts, regular cycle counts, and maintaining accurate stock levels across all retail operations.
• Provide operational and administrative support to ensure smooth daily execution across eCommerce and retail operations, including Purchase Order entry, monthly vendor reports, open to buy and maintaining updated Standard Operating Procedures (SOPs).
• Collaborate with the VP of Retail and internal teams to help maintain inventory levels, support replenishment efforts, and resolve delivery or stock discrepancies with vendors for all retail operations.
• Fulfill eCommerce orders by picking, packing, and shipping products accurately and on time.
• Respond to customer inquiries related to eCommerce orders, shipping, and product questions, ensuring a positive customer experience.
• Support customer marketing programs by assisting with audience segmentation, loyalty and referral initiatives, review and user-generated content collection, and incorporating customer feedback to improve products and the online experience.

Qualifications:

• 1-3 years of experience supporting a Shopify-based eCommerce site, including product setup, collections, content updates, and basic app management.
• Experience working with a web content management system to update pages, templates, and site content.
• Working knowledge of email marketing platforms (such as HubSpot), including building basic email campaigns, supporting automated flows, and reviewing performance results.
• Understanding digital merchandising best practices, including product presentation, promotions, pricing updates, and on-site navigation.
• Comfortable reviewing performance metrics and reports using tools like Shopify analytics or Google Analytics, with the ability to use data to support decisions and improvements.

Company Benefits:

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time-off
• Cell Phone Service Allowance
• Discounts at Company-owned Resorts and Golf Courses

Salary : $60,000 - $80,000