What are the responsibilities and job description for the Market Research Manager / Sr Manager position at redolentech?
One of our direct client is urgently looking for a Market Research Manager / Sr Manager@ Bentonville, AR.
TITLE: Market Research Manager / Sr Manager
LOCATION: Bentonville, AR
Duration: 6 to 12 Months
Rate: DOE
Market Research Manager / Sr Manager
Job Responsibilities
• Lead fielding and analysis of client’s ad tracking program
• Oversee design of questionnaires, fielding and analysis of results.
• Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.
• Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes.
• Design, build and maintain an interactive dashboard for ad tracking results
Basic Qualifications
• Bachelor’s degree in marketing research, analytics, or related field required with at least four years of market research experience, OR High school diploma/GED with at least seven years of market research experience.
• Experience working with consumer trackers (e.g., brand health tracking, Voice of the Customer).
• Experience with media research (e.g., marketing mix, media measurement and testing, ad/creative testing, positioning research).
• Excellent verbal, written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and informal communication.
• Experience creating marketing research reporting and distilling insights from raw survey data, preferably using Decipher.
• Experience compiling insights from secondary research.
Preferred Qualifications
• Masters Degree.
• Market research supplier experience.
• Retail experience.
• Experience working in a dynamic multi-disciplined environment juggling multiple projects with different priorities.
• SQL
• Text Analytics
• Ability to build dashboards in either Tableau or Power BI.