What are the responsibilities and job description for the Social Media Manager position at Redbarn Pet Products?
Description
About Us:
Redbarn Pet Products was co-founded in 1996 by lifelong friends Jeff Baikie and Howie Bloxam, who met as 12-year-olds on a hockey rink in Canada. Inspired by a shared passion for wholesome, high-quality dog food, they built a company that has grown to a family of 500 members, offering over 200 foods, treats, and chews. As a family-owned business for over 25 years, Redbarn’s culture is rooted in the belief that they are more than just a team—they are a family.
Compensation & Benefits:
- Competitive pay
- Medical, Dental, and Vision Insurance
- 401(k) with company match
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
- Paid Holidays Paid Sick and Vacation
- Life and AD&D Insurance
- Hybrid Work Schedule (3 days in office)
- Complementary Office Snacks
- Employee Discounts on pet food
Summary
We’re seeking a creative and strategic Social Media Manager to lead our organic social presence across Instagram, Facebook, TikTok, YouTube, and Pinterest. You’ll manage content planning, publishing, community engagement, and performance tracking, while working closely with content creators, paid media, and creative teams to drive engagement and business growth.
Key Responsibilities
- Develop and execute the organic social strategy aligned with brand and product goals.
- Manage content calendars, publishing, and community moderation.
- Provide creative direction for social content and campaigns.
- Partner with paid media to align organic and paid efforts.
- Track trends, analyze performance, and report on key metrics.
- Maintain brand voice, tone, and channel guidelines.
Success Metrics
- Engagement rate, average watch time (video) and view-through on TikTok/YouTube.
- Increased organic reach and share of voice vs. competitors.
- Improved community sentiment.
- Percentage of content performing above baseline.
Requirements
- 3 years managing organic social for consumer brands.
- Strong knowledge of Meta, TikTok, YouTube, Pinterest, and analytics tools.
- Experience writing creative briefs and collaborating with content teams.
- Copywriting skills and attention to detai.
- Strong organizational and communication skills.
If you’re passionate about building engaging social content and growing brand presence, we’d love to hear from you.
Redbarn® Pet Products is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Redbarn® Pet Products, complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, please contact Human Resources at (562) 495-7315.
CPRA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CPRA Job Applicant Notice at Collection by copy and pasting the below link into your browser).
https://redbarninc-my.sharepoint.com/:b:/p/czamora/EQm8AE0J_pVHntdaRGJ-XpEB0hcBOOujGlKgb2EbUs2nvA?e=AeJXBj
Redbarn® Pet Products does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Redbarn property and therefore, Redbarn® Pet Products will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Redbarn® Pet Products request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully executed agreement with Redbarn® Pet Products must be in place and current.
Salary : $90,000
