What are the responsibilities and job description for the Growth Marketing Associate - The Flyover position at RedBalloon?
Company: The Flyover
RedBalloon posts jobs on behalf of client companies
Job Summary
We are hiring a Growth Marketing Associate to own the programs that grow and retain our readership across every channel. That spans the landing pages and sign-up flows that bring new readers in, the paid and referral programs that scale acquisition, and the welcome series and winback campaigns that keep readers engaged over time.
This is a hands-on, build-and-test role. You will run experiments, read the results honestly, and roll out the versions that win. It is also a role with real ownership: we trust you to take a project from idea to launch to a clear outcome, and to keep it running, improve it, or deliberately retire it.
You will start by getting hands-on with our existing channels and programs, learning what is already working and where the opportunities are. From there, you will take ownership of your own experiments and campaigns, with room to grow as fast as your results do.
Responsibilities
Grow the Audience Across Channels
RedBalloon posts jobs on behalf of client companies
Job Summary
We are hiring a Growth Marketing Associate to own the programs that grow and retain our readership across every channel. That spans the landing pages and sign-up flows that bring new readers in, the paid and referral programs that scale acquisition, and the welcome series and winback campaigns that keep readers engaged over time.
This is a hands-on, build-and-test role. You will run experiments, read the results honestly, and roll out the versions that win. It is also a role with real ownership: we trust you to take a project from idea to launch to a clear outcome, and to keep it running, improve it, or deliberately retire it.
You will start by getting hands-on with our existing channels and programs, learning what is already working and where the opportunities are. From there, you will take ownership of your own experiments and campaigns, with room to grow as fast as your results do.
Responsibilities
Grow the Audience Across Channels
- Build and optimize the landing pages and sign-up flows that turn visitors into subscribers.
- Run acquisition across organic, paid, and referral channels, and find new ones worth testing.
- Set up and maintain UTM tracking so the performance of every channel and campaign is clear.
- Design and run welcome series that get new subscribers off to a strong start.
- Build re-engagement and winback campaigns that bring lapsed readers back and reduce churn.
- Watch engagement across the subscriber lifecycle and act on what the numbers show.
- Continuously test variations of creative, subject lines, flows, and pages.
- Read the results, decide what is actually working, and roll out the winning versions.
- Report on performance across the funnel so the whole team can see what is moving.
- Take each initiative from initial idea through launch to a clear result.
- Keep what works running and improving.
- Retire what does not on purpose, rather than letting projects quietly stall.
- 0 to 2 years of experience in marketing, growth, email, or a related field (internships, coursework, and personal projects count).
- An eager, self-starting attitude and sharp attention to detail.
- A genuine ownership mindset: you follow through and close the loop on what you start.
- Comfort with numbers and a habit of letting results guide your decisions.
- Curiosity about marketing tools and the ability to pick up ours quickly.
- Clear, concise written communication.
Salary : $65,000