What are the responsibilities and job description for the Director of Strategic Campaign Architecture position at RedBalloon?
Company: Clock Tower X
RedBalloon posts jobs on behalf of client companies
Job Summary
You see the whole field. You understand how strategy, data, content, and advertising connect. You can shift between political messaging and cultural storytelling with ease. You want to build systems that scale, not chase one-offs. You value performance, clarity, and measurable results. You work well in environments with high autonomy and responsibility.
Responsibilities
You will architect the strategic and operational framework behind our campaigns. You will unify narrative, sentiment, technology, and distribution into a single system. You will help build scalable models that support multiple clients and initiatives simultaneously. You will shape the evolution of Campaign Nucleus and how our technology powers the campaigns we run.
Campaign strategy and architecture
Develop strategic models that combine messaging, sentiment targets, audience structure, and execution plans for political and cultural campaigns.
Content direction and storytelling systems
Create frameworks that guide rapid content production, narrative coherence, and cultural timing across multiple audiences and formats.
Email and CRM strategy
Design advanced nurture sequences and communication flows. Build segmentation structures that increase engagement and measurable conversions.
Programmatic and paid media strategy
Guide media planning, paid social, retargeting, and programmatic distribution. Understand which channels and audiences move sentiment and drive results.
Funnel development and optimization
Build scalable funnels from acquisition to persuasion to action. Work with data and AI teams to improve performance across every stage.
Integration of AI, data, and campaign tools
Use Campaign Nucleus, EyesOver, SparkFire, Market Brew, and internal technology to turn real-time insights into campaign decisions.
Internal leadership and team development
Work with writers, analysts, creators, and media teams. Bring structure, clarity, and a repeatable process to a fast-moving environment.
Qualifications
This is a role for someone who wants ownership, clarity of mission, and the ability to build.
RedBalloon posts jobs on behalf of client companies
Job Summary
You see the whole field. You understand how strategy, data, content, and advertising connect. You can shift between political messaging and cultural storytelling with ease. You want to build systems that scale, not chase one-offs. You value performance, clarity, and measurable results. You work well in environments with high autonomy and responsibility.
Responsibilities
You will architect the strategic and operational framework behind our campaigns. You will unify narrative, sentiment, technology, and distribution into a single system. You will help build scalable models that support multiple clients and initiatives simultaneously. You will shape the evolution of Campaign Nucleus and how our technology powers the campaigns we run.
Campaign strategy and architecture
Develop strategic models that combine messaging, sentiment targets, audience structure, and execution plans for political and cultural campaigns.
Content direction and storytelling systems
Create frameworks that guide rapid content production, narrative coherence, and cultural timing across multiple audiences and formats.
Email and CRM strategy
Design advanced nurture sequences and communication flows. Build segmentation structures that increase engagement and measurable conversions.
Programmatic and paid media strategy
Guide media planning, paid social, retargeting, and programmatic distribution. Understand which channels and audiences move sentiment and drive results.
Funnel development and optimization
Build scalable funnels from acquisition to persuasion to action. Work with data and AI teams to improve performance across every stage.
Integration of AI, data, and campaign tools
Use Campaign Nucleus, EyesOver, SparkFire, Market Brew, and internal technology to turn real-time insights into campaign decisions.
Internal leadership and team development
Work with writers, analysts, creators, and media teams. Bring structure, clarity, and a repeatable process to a fast-moving environment.
Qualifications
This is a role for someone who wants ownership, clarity of mission, and the ability to build.
Salary : $120,000 - $360,000