Assistant Digital Marketing Manager - Fashion and Hair Accessory

Job Description Summary: An assistant marketing manager develops, implements, and oversees digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads. This involves planning and managing campaigns across various channels like social media, SEO, and email, analyzing performance with web analytics, managing budgets, and collaborating with teams or agencies. Job Description: Develop and implement a comprehensive content strategy that aligns with the company's objectives, target audience, and brand identity. Drive brand awareness, audience engagement, and lead generation through strategic content marketing initiatives. Produce high-quality, impactful content across various platforms, including websites, blogs, social media, and email marketing campaigns. Optimize content for search engine performance (SEO) while maintaining consistent brand messaging and tone of voice. Collaborate with cross-functional teams to gather insights and create content that supports marketing efforts, product launches, and thought leadership initiatives. Assist the Senior Marketing Manager with the development, execution, monitoring and evaluation of strategic marketing plans Constantly providing new and innovative ways to drive brand growth and engagement online and at retail Works closely with various agencies (Media, Market Research, PR, Influencer, etc.) to execute brand initiatives Manage influencer outreach programs to create educational content for various digital channels (Organic and Paid) Conceptualize, brief and manage inhouse video’s and photoshoots Benefits Premium Medical Insurance Coverage 401(k) Savings Plan Paid Time Off (PTO) based on seniority Paid Holidays Additional Workplace Offerings (subject to change or eligibility.) Annual Bonus Plan Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room Summer Fridays Complimentary Gourmet Breakfast, Lunch, and Dinner Relocation Support for New Hires Work Anniversary Recognitions Congratulatory & Condolence Gifts Employee Referral Bonus Program License/Certification Reimbursements Corporate Employee Discounts Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card Commuter Support (Shuttle Bus Program and EZPass Support) Vehicle Perks Qualification(s): Education(s): Bachelor of Science (B.S): Marketing (Required) Work Experience: Experience Range II: 2 - 4 years of relevant experience or industry exposure in a related field Skill(s): Online Marketing Language(s): English Certification(s): Not Applicable The anticipated compensation range is 22.75 - 44.50 USD Hourly Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors. Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. At KISS, we count on and value our wonderful team players to help us achieve our unfailing mission: to bring the salon home. We invite you to join us as we continue our legacy of DIY nail products, 100% cruelty-free cosmetics, high-tech hair appliances, and fabulous false eyelash collections. KISS Group is a global beauty leader and the world's largest manufacturer and distributor of professional quality nail products. The company's diverse product lines not only include a broad range of nail color and care items, KISS also markets color cosmetics, eyelashes, hair care, beauty tools and beauty appliances. Since the company's inception in 1989, its growth and success have been achieved through a dedication to innovation and excellence. Today, KISS sells its products in about 100 countries across the globe. Committed to making salon quality products accessible to all people, KISS truly brings salon results home.