Marketing Director of Fashion and Hair Accessory

Job Description Summary

Marketing Director will be responsible for the brand’s strategy, marketing, and retail partnership; and is expected to play a key role in defining the brand strategy and manage overall marketing and shopper marketing initiatives.

Job Description

Key Responsibilities:

Brand Marketing

• Lead marketing strategy across all consumer touchpoints to grow brand awareness and relevancy, as well as customer acquisition and retention.
• Develop annual Marketing business plans and oversees budget and program management of all projects to ensure alignment, accuracy, and executional excellence.
• Develop and implement 360° brand building strategies to drive each brand’s awareness, trial, and loyalty to deliver market share growth.
• Provide category and brand recommendations for promotional planning, and marketing support activities for both retail channels and e-commerce sites.
• Collaborate & interact regularly with internal partners for brand integration and execution of all programs
• Partner with Sales, Product Development and Creative teams for every applicable project
• Develop short and long-term strategic roadmaps for the brand, including creation and implementation of brand experiences in digital and direct channels that engage and excite customers.
• Manage external agencies who function as strategic partners (i.e., PR and social media).
• Oversee influencer marketing strategy for US; approves briefs and contracts and provide strategic guidance and leadership to social media teams, ensuring the creation and execution of high-quality, engaging content across all platforms.
• Deliver innovative ideas, inspirations, and approaches to help foster conversation and evolution of the brands, including product development recommendations.
  
  

National Sales

• Initiate, develop, lead, and implement a go-to-market strategy to deliver brand share growth, and long-term objectives.
• Develop and maintain strong relationships with retail partners via line review presentations including traveling to retail HQ and key retailer events when needed.
• Partner with sales to drive strong collaborative relationships and joint business plans with retail partners at a national level to drive sustained business growth.
• Collaborate with sales team to ensure process in place for executional excellence for new item launches and to create long-range retail sales strategies by channel.
• Identify growth opportunities in new channels and markets.
  
  

Shopper Marketing

• Collaborate with team to develop impactful best in class omni-shopper marketing campaigns strategies for all key accounts, following through to execution. End-to-end campaign management and post-launch evaluation of activities.
• Partner with sales to create customer-centric strategies across all channels and retailers including consumer incentives, promotions, in-store events, and sampling programs to positively impact shopper purchase intent and drive sales.
  
  

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
  
  

Additional Workplace Offerings (subject To Change Or Eligibility.)

• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks
  
  

Qualification(s)

Education(s):

Bachelor of Science (B.S) (Required)

Work Experience

Experience Range V: 13 years of relevant experience or industry exposure in a related field

Skill(s)

Marketing

Language(s)

English

Certification(s)

Not Applicable

The anticipated compensation range is

123,000.00 - 226,000.00 USD Annual

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.