What are the responsibilities and job description for the Omni Customer Activation Associate Manager, Walmart position at Reckitt?
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About The Role
Walmart is Reckitt's #1 customer in North America. The shelf and the screen are now the same shelf. We need someone who can win all of it.
Shoppers move between Walmart.com, the app, and 4,600 stores in a single trip. The brands that win don't pick a channel — they own the journey. That's the job.
You'll run how our brands show up for the Walmart shopper — from the search bar to the endcap — with real budget, real KPIs, and real impact on the P&L.
Why this role?
▸ REAL OWNERSHIP. Multimillion-dollar activation plans for category-leading brands from day one.
▸ A SEAT IN BENTONVILLE. Direct exposure to Walmart merchants, Walmart Connect, and the highest-velocity retail environment on the planet.
▸ CAREER RUNWAY. A historical launchpad to Senior Manager and Customer Lead roles across Reckitt's North America business.
▸ BRANDS THAT MATTER. Reckitt's portfolio shows up in 9 of 10 American homes. Your work will too.
Your responsibilities
What you'll be measured on.
▸ POS, Digital Penetration & share growth on Walmart.com and in-store.
▸ Digital shelf health: content score, in-stock %, search visibility, ratings, share of shelf.
▸ Walmart Connect ROAS and incremental sales lift.
▸ Flawless execution of Cold & Flu, Back to School, Holiday, Easter, and Walmart's seasonal resets.
What you'll actually own.
→ OMNICHANNEL ACTIVATION
▸ Build the annual Walmart activation calendar — promos, launches, seasonal moments, category resets.
▸ Lead the JBP activation workstream with the Walmart team in Bentonville. You're in the room.
▸ Run the playbook for tentpole moments: brief, align, launch, measure, learn, scale.
→ DIGITAL SHELF
▸ Own content quality across every Reckitt SKU on Walmart.com — titles, bullets, A , imagery, video, reviews.
▸ Drive search share on priority keywords through organic optimization and Sponsored Search.
▸ Partner with Supply and Sales to keep in-stock above 95% on top items. Best content doesn't matter if the buy box is gone.
→ WALMART CONNECT & RETAIL MEDIA
▸ Plan, brief, and optimize Sponsored Search, Sponsored Brand, Display, and Onsite with our agency.
▸ Hold the agency to ROAS, share of voice, and incrementality — not vanity metrics.
▸ Test offsite (DSP), in-store digital, and emerging Connect formats. Bring a POV on what to scale.
→ SHOPPER MARKETING & IN-STORE
▸ Translate brand equity into Walmart-shopper-relevant activation: displays, secondary placements, modular resets, in-club sampling.
▸ Connect digital and physical: digital coupons, store locator, BOPIS, Walmart moments.
→ CROSS-FUNCTIONAL LEADERSHIP
▸ Influence without authority across Sales, Brand, CAP, RGM, Supply, and Finance.
▸ Build the post-event scorecard everyone reads. Turn data into the next bet.
This role is not currently sponsoring visas or considering international movement at this time.
The experience we're looking for
▸ Bachelor's degree required.
▸ 3–6 years in eCommerce, omnichannel, customer/shopper marketing, or retail-facing brand roles in CPG, retail, or agency.
▸ Hands-on experience in at least one major retailer's digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart).
▸ Fluency with retail media. You've planned campaigns, read a brand-halo report, and pushed back on an agency.
▸ Strong analytical chops. Comfortable in Scintilla, Retail Link, Madrid, or equivalent. Excel is a second language.
▸ Bias for action. You ship, measure, iterate.
▸ Direct Walmart experience — supplier, broker, or Walmart itself preferred.
▸ Walmart Connect campaign management desired.
▸ Launched a new item into a major retailer a plus.
▸ Familiarity with Stackline, NIQ, or Numerator preferred.
The skills for success
Key Account Management, Ecommerce, Analysing sales data, Leadership skills, Consumer Insights, Shopper Insights, Category Analysis, Collaboration and partnership skills, Influencing, Consultative Selling, Customer strategy, Channel strategy, Sales strategy development, Perform product planning, Business accumen, commercial accumen, Sales negotiation, P and L Management, Strategy Execution, Operational Excellence.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD $105,000.00 - $157,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About The Role
Walmart is Reckitt's #1 customer in North America. The shelf and the screen are now the same shelf. We need someone who can win all of it.
Shoppers move between Walmart.com, the app, and 4,600 stores in a single trip. The brands that win don't pick a channel — they own the journey. That's the job.
You'll run how our brands show up for the Walmart shopper — from the search bar to the endcap — with real budget, real KPIs, and real impact on the P&L.
Why this role?
▸ REAL OWNERSHIP. Multimillion-dollar activation plans for category-leading brands from day one.
▸ A SEAT IN BENTONVILLE. Direct exposure to Walmart merchants, Walmart Connect, and the highest-velocity retail environment on the planet.
▸ CAREER RUNWAY. A historical launchpad to Senior Manager and Customer Lead roles across Reckitt's North America business.
▸ BRANDS THAT MATTER. Reckitt's portfolio shows up in 9 of 10 American homes. Your work will too.
Your responsibilities
What you'll be measured on.
▸ POS, Digital Penetration & share growth on Walmart.com and in-store.
▸ Digital shelf health: content score, in-stock %, search visibility, ratings, share of shelf.
▸ Walmart Connect ROAS and incremental sales lift.
▸ Flawless execution of Cold & Flu, Back to School, Holiday, Easter, and Walmart's seasonal resets.
What you'll actually own.
→ OMNICHANNEL ACTIVATION
▸ Build the annual Walmart activation calendar — promos, launches, seasonal moments, category resets.
▸ Lead the JBP activation workstream with the Walmart team in Bentonville. You're in the room.
▸ Run the playbook for tentpole moments: brief, align, launch, measure, learn, scale.
→ DIGITAL SHELF
▸ Own content quality across every Reckitt SKU on Walmart.com — titles, bullets, A , imagery, video, reviews.
▸ Drive search share on priority keywords through organic optimization and Sponsored Search.
▸ Partner with Supply and Sales to keep in-stock above 95% on top items. Best content doesn't matter if the buy box is gone.
→ WALMART CONNECT & RETAIL MEDIA
▸ Plan, brief, and optimize Sponsored Search, Sponsored Brand, Display, and Onsite with our agency.
▸ Hold the agency to ROAS, share of voice, and incrementality — not vanity metrics.
▸ Test offsite (DSP), in-store digital, and emerging Connect formats. Bring a POV on what to scale.
→ SHOPPER MARKETING & IN-STORE
▸ Translate brand equity into Walmart-shopper-relevant activation: displays, secondary placements, modular resets, in-club sampling.
▸ Connect digital and physical: digital coupons, store locator, BOPIS, Walmart moments.
→ CROSS-FUNCTIONAL LEADERSHIP
▸ Influence without authority across Sales, Brand, CAP, RGM, Supply, and Finance.
▸ Build the post-event scorecard everyone reads. Turn data into the next bet.
This role is not currently sponsoring visas or considering international movement at this time.
The experience we're looking for
▸ Bachelor's degree required.
▸ 3–6 years in eCommerce, omnichannel, customer/shopper marketing, or retail-facing brand roles in CPG, retail, or agency.
▸ Hands-on experience in at least one major retailer's digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart).
▸ Fluency with retail media. You've planned campaigns, read a brand-halo report, and pushed back on an agency.
▸ Strong analytical chops. Comfortable in Scintilla, Retail Link, Madrid, or equivalent. Excel is a second language.
▸ Bias for action. You ship, measure, iterate.
▸ Direct Walmart experience — supplier, broker, or Walmart itself preferred.
▸ Walmart Connect campaign management desired.
▸ Launched a new item into a major retailer a plus.
▸ Familiarity with Stackline, NIQ, or Numerator preferred.
The skills for success
Key Account Management, Ecommerce, Analysing sales data, Leadership skills, Consumer Insights, Shopper Insights, Category Analysis, Collaboration and partnership skills, Influencing, Consultative Selling, Customer strategy, Channel strategy, Sales strategy development, Perform product planning, Business accumen, commercial accumen, Sales negotiation, P and L Management, Strategy Execution, Operational Excellence.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD $105,000.00 - $157,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Salary : $105,000 - $157,000