Account Director/Vice President - Asset Management PR

Our client, a leading integrated PR and strategic communications agency, is seeking an experienced Account Director or Vice President to join their growing Financial Services practice with a dedicated focus on asset management clients. This is a high impact role for a strategic communicator who knows the investment landscape and can guide clients through complex media, market and reputation moments. The ideal candidate brings a deep understanding of the asset and wealth management sector including investment strategies, market trends, regulatory dynamics, and the competitive landscape as well as a strong network of top tier financial media.

Client Leadership & Strategy

• Lead day-to-day client relationships across a portfolio of asset management accounts.
• Develop strategic PR and integrated communications programs aligned with client business goals.
• Provide counsel on market trends, macroeconomic themes, and issues impacting the investment industry.
• Manage senior client stakeholders and serve as a trusted, proactive advisor.

Media Relations & Thought Leadership

• Drive strategic media relations programs with business, financial, and trade press.
• Secure high-impact earned coverage in top-tier outlets across broadcast, print, and digital.
• Shape and elevate client executives' thought leadership platforms, including commentary, op eds, and speaking opportunities.
• Monitor news cycles to identify timely opportunities for client engagement.

Team & Project Management

• Oversee account teams to ensure strong execution, clear workflows, and high-quality deliverables.
• Mentor and develop junior staff, fostering a strong team culture.
• Manage budgets, staffing plans, and project timelines.

Content Development

• Craft compelling messaging, press releases, Q&As, speeches, and market commentary.
• Translate complex investment concepts into clear, media-friendly narratives.

New Business

• Support new business initiatives, including proposal development and pitch participation.
• Identify opportunities to grow existing client relationships.
  
  

• 7-12 years of PR or communications experience within an agency environment.
• Significant expertise in asset management, investment strategies, ETFs, private credit, alternatives, wealth management, or broader capital markets.
• Strong media relationships with financial and business press
• Demonstrated ability to translate market and economic trends into strategic storytelling.
• Exceptional writing, messaging, and communications skills.
• Confident client counselor with the ability to handle senior executives and complex issues.
• Proven leadership and team management experience.
• Bachelor's degree in Communications, Business, Finance, Economics, or related field preferred.
  
  

• Hybrid role with 2-3 days per week in the NYC office.
• Collaborative, fast-paced environment with opportunities to work closely with senior leadership.
• Strong culture of professional development, mentorship, and cross-team partnership.

EOE Statement: Specialist Staffing Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

In addition to base pay, direct-hire employees may be eligible for client offered benefits such as medical, dental, and vision coverage, and paid leave where required by applicable law. Eligibility may vary based on factors such as location and hire date and is subject to change.

To find out more about Real, please visit www.realstaffing.com