What are the responsibilities and job description for the National Account Manager position at Real Flame®?
About Us
Real Flame® is a family-owned company in Racine, Wisconsin that specializes in the design, production and sale of indoor electric fireplaces, outdoor fire features, and outdoor furniture. Our company was founded more than 25 years ago and our mission is simple: we want to make beautifully designed, good quality, safe fire features so consumers can experience the charm and comfort of a fireplace without any hassle. With this in mind, Real Flame became a pioneer in the early gel fuel industry and soon after introduced the VividFlame electric firebox. Our company has expanded since then, and we now offer outdoor gas fire tables and bowls, wood burning fire pits and outdoor furniture.
Through it all we have never lost sight of who we are or what we want to deliver to you: convenience, value and beauty. Today, our fireplaces are in hundreds of thousands of homes and we're grateful for the numerous letters, pictures and heart-warming stories from our customers who have enjoyed many Real Flame fires with family and friends. Innovation has been, and always will be, an important part of what we do. We still design all of our products in-house and every year launch a number of innovative styles and products that continue to be first to the marketplace.
What We Are Looking For
Are you ready to grow your career with a collaborative, retail‑focused team? We’re looking for a driven account management professional (3–5 years experience) to help develop key retail partnerships and support omnichannel growth. This role is primarily on‑site, highly team‑oriented, and perfect for someone looking to grow within a fast‑moving organization. We are primarily an eCommerce business. The role focuses on building strategic partnerships, managing relationships, and driving high-impact sales initiatives.
If you're passionate about retail, partnership development, and building strategies that drive results, we’d love to connect. Apply today!
What You’ll Do
- Develop Omnichannel Sales Strategy: Build growth plans that integrate retail, digital, and marketplace channels.
- Grow Key Accounts: Manage national accounts and retail partners, strengthening vendor relationships and identifying new opportunities.
- Boost Digital Visibility: Collaborate with the Ecommerce Manager on SEO, content optimization, online merchandising, and product placement to support omnichannel sales.
- Execute Account Planning: Deliver quarterly business reviews, forecasting, and strategic account roadmaps.
- Cross‑Functional Collaboration: Work closely with Marketing, Merchandising, Product, Operations, and Customer Service to ensure aligned retail execution.
- Support Contract & Program Negotiations: Contribute to profitable agreements, category management, and promotional planning.
- Lead Product Launch Execution: Ensure accurate setup, content, and communication for new product rollouts.
- Represent the Brand: Attend industry trade shows to support business development and retail partnerships.
What You Bring
- Strong background in retail sales, account management, omnichannel strategy, or national account development.
- 3–5 years of experience in retail, wholesale, CPG, or related industries.
- Experience collaborating with retailers on in‑store programs, ecommerce content, and digital merchandising.
- Strong analytical skills with experience in forecasting, reporting, and sales planning.
- Excellent communication and relationship‑building ability.
- Knowledge of SEO, PPC, content strategy, and online product optimization.
- Bachelor’s degree or equivalent experience.
- Ability to travel ~10%.
Our Work Environment
- Primarily on‑site to support high collaboration and communication.
- Work‑from‑home flexibility after an initial onboarding period. Employees have the option to work from home on Fridays.
- Additional flexible workplace options are available are available on an as needed basis, while maintaining in‑office engagement as an important success factor.
- Occasional visits to local manufacturing and distribution facilities.
Comprehensive Benefits
- Competitive salary profit sharing bonus individual performance incentive bonus
- Medical, dental & vision insurance FSA and HSA options
- Medical deductible reimbursement
- Life & Disability insurance
- Employee Assistance Program (EAP)
- 401(k) with company match
- PTO & company holidays