Chief Marketing Officer

Job Summary

We are seeking a dynamic and visionary Chief Marketing Officer (CMO) to lead our organization’s marketing strategy and execution In precious metals industry. As the driving force behind brand growth, customer engagement, and revenue generation, you will craft innovative multichannel marketing campaigns that resonate across digital and traditional platforms. Your leadership will inspire cross-functional teams to deliver compelling content, leverage data-driven insights, and implement cutting-edge marketing automation tools. This role offers an exciting opportunity to shape our market presence, foster strategic partnerships, and propel our brand to new heights in a competitive landscape.

Duties

• Develop and execute comprehensive marketing strategies aligned with organizational goals, emphasizing digital marketing, B2B marketing, and demand generation.
• Lead and manage diverse teams across marketing, advertising, public relations, content creation, and graphic design to ensure cohesive campaign delivery.
• Oversee the planning, implementation, and optimization of multichannel marketing campaigns including social media advertising campaigns, email marketing, print advertising, and performance marketing initiatives.
• Utilize web analytics reporting tools such as Google Analytics and Google AdWords to monitor campaign performance, interpret data insights, and inform strategic decisions.
• Manage advertising sales efforts by developing compelling proposals and maintaining strong relationships with media partners.
• Implement and oversee marketing automation tools and CRM systems like Salesforce or HubSpot to streamline workflows and enhance customer engagement.
• Drive content marketing initiatives through copywriting, content writing, research, and product management to produce engaging materials that support brand positioning.
• Coordinate cross-functional collaboration with sales teams, product managers, and creative teams to ensure consistent messaging across all channels.
• Maintain budget oversight for all marketing activities while ensuring maximum ROI through performance marketing techniques.
• Stay abreast of industry trends in digital marketing, SEO strategies, social media marketing, HTML coding for landing pages, WordPress management, Facebook Advertising campaigns, and print advertising best practices.

Qualifications:

• Experience in Precious Metals Industry
• Proven experience managing marketing, advertising or public relations teams with a focus on team leadership and strategic planning.
• Expertise in SEO techniques to improve organic search rankings and increase website traffic.
• Strong knowledge of multichannel marketing strategies including social media advertising campaigns across platforms like Facebook Ads and LinkedIn Ads.
• Proficiency in Adobe Creative Suite for graphic design tasks related to campaign assets.
• Skilled in content marketing development—copywriting experience is highly valued—and managing content calendars for blogs, social media posts, newsletters, and product descriptions.
• Deep understanding of marketing automation tools such as HubSpot or Marketo combined with CRM system proficiency for targeted outreach campaigns.
• Experience with web analytics reporting using Google Analytics or similar tools to measure campaign effectiveness and optimize performance.
• Knowledge of demand generation marketing tactics that drive lead acquisition through integrated digital efforts.
• Ability to manage multiple projects simultaneously using robust project management skills within a fast-paced environment.
• Familiarity with e-commerce platforms like Shopify or WooCommerce along with HTML skills for webpage updates on WordPress sites.
• Strong research capabilities to identify market trends and competitive insights that inform strategic decisions.

Benefits:

• Health Insurance
• Matching 401k
• Paid time off
• Opportunity to work in a growing and dynamic industry.

Schedule:

• Full-time
• Monday to Friday

Salary:

• $100,000 based on experience

Work location:

• On-site

Ability to Commute:

• Los Angeles, CA 90045 (Required)

Pay: From $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you willing to work on-site?
• Do you have at least 2 years of experience in the precious metals industry?

Education:

• Bachelor's (Required)

Experience:

• Senior leadership in Marketing: 8 years (Required)

Language:

• English (Required)

Ability to Commute:

• Los Angeles, CA 90045 (Required)

Work Location: In person

Salary : $100,000