What are the responsibilities and job description for the Marketing Director position at Reading Cooperative Bank?
We’re Hiring: Marketing Director
📍 Reading, MA
🔗 Apply Here: Career Center | Recruitment
If you’re a strategic marketing leader driven by creativity, analytics, and community impact, Reading Cooperative Bank offers the opportunity to shape our brand’s voice and growth story.
Reporting to the SVP, Chief Communications & Community Strategy Officer, this role leads the Bank’s marketing strategy — turning enterprise priorities into actionable campaigns that drive customer engagement, product adoption, and brand visibility. The ideal candidate combines data-driven decision-making with hands-on leadership to inspire collaboration and excellence.
What You’ll Do- Develop and implement comprehensive marketing strategies aligned with organizational goals
- Plan and execute integrated campaigns across digital, traditional, and in-branch channels
- Oversee creative development, messaging, and positioning for products and services
- Lead digital marketing initiatives including SEO/SEM, paid media, social, and email marketing
- Monitor and analyze marketing performance metrics and ROI for continuous improvement
- Manage marketing budget and vendor partnerships to ensure efficiency and brand consistency
- Support internal and external communications, public relations, and community engagement
- Collaborate cross-functionally to deliver impactful campaigns and customer experiences
- Ensure compliance with all regulatory marketing guidelines and audit requirements
- Coach and develop a talented marketing team, fostering creativity and accountability
✔ Bachelor’s degree and at least 8 years of progressive marketing experience
✔ Proven success leading integrated campaigns and product marketing in financial services
✔ Strong leadership, communication, and project management skills
✔ Expertise in digital marketing, analytics, and marketing automation tools
✔ Strategic thinker who excels at turning insights into actionable plans
✔ Passion for community banking and delivering authentic customer experiences
Salary Range: $105,000 – $116,000 annually
- If you’re ready to lead a high-impact marketing team and help elevate Reading Cooperative Bank’s brand, we’d love to connect.
Salary : $105,000 - $116,000