Sr Analytics Implementation Specialist

We are seeking a Senior Analytics Implementation Specialist to join our Analytics Development team. In this role, you'll be responsible for enabling the collection of accurate, actionable data across our digital ecosystem while solving complex attribution and tracking challenges in a privacy-first environment.

You will leverage best practices for implementing, configuring, and maintaining Google Analytics 4, Google Tag Manager, BigQuery, and Google Ads optimization within our modern SaaS marketing technology stack. This position requires strong technical expertise and excellent communication skills, as you'll collaborate with internal teams across marketing, product, and engineering to ensure high-quality data collection that powers insights and decision-making.

Key Responsibilities

Analytics Implementation & Configuration

• Translate business and measurement requirements into structured tracking plans, implementation guides, and tagging frameworks
• Implement, configure, and maintain GA4, GTM (client- and server-side), and related analytics tools
• Develop, customize, QA, and troubleshoot data collection code using tag management systems, JavaScript, HTML, and CSS
• Design and implement server-side tracking architectures for improved data accuracy and privacy compliance

Google Ads Optimization & Attribution

• Configure and optimize Google Ads conversion tracking, enhanced conversions, and CAPI integrations
• Implement cross-platform attribution models connecting GA4, Google Ads, and CRM systems
• Set up automated bidding optimization through proper conversion feedback loops
• Troubleshoot attribution discrepancies between advertising platforms and analytics tools

Advanced User Tracking & Data Stitching

• Implement user ID tracking and cross-device/cross-session attribution solutions
• Configure first-party data collection strategies using hashed PII and customer identifiers
• Set up account-level attribution and customer journey tracking across multiple touchpoints
• Manage complex B2B attribution scenarios with long sales cycles and multiple stakeholders

Privacy & Compliance Management

• Implement cookieless tracking strategies and server-side data collection
• Configure Gclid, Wbraid, and other enhanced tracking parameters for improved attribution
• Design consent management workflows and privacy-compliant data collection processes
• Navigate iOS 14 and third-party cookie deprecation challenges

Data Quality & Governance

• Identify and resolve tracking issues, ensuring complete and accurate data collection
• Maintain audit processes and perform regular audits to document current tracking and outline improvements
• Recommend and deploy tracking solutions to support reporting, dashboards, and analysis
• Partner with internal stakeholders to prioritize requests and manage multiple implementation projects simultaneously

Required Technical Expertise

Tag Management Systems

• Google Tag Manager (client- and server-side) - Expert level
• Experience with GTM templates, custom JavaScript, and API integrations

Analytics & Advertising Platforms

• Google Analytics 4 (GA4) - Advanced configuration and troubleshooting
• Google Ads optimization and conversion tracking
• BigQuery for data analysis and custom attribution modeling

Advanced Tracking Technologies

• Server-side tracking implementation and architecture
• Enhanced conversions and CAPI (Conversions API) setup
• User ID tracking and cross-device attribution
• Hashed PII implementation and data stitching methodologies

Privacy & Attribution

• Cookieless tracking strategies and first-party data utilization
• Gclid, Wbraid, and enhanced tracking parameter implementation
• Account-level attribution for B2B SaaS environments
• iOS 14 and privacy-first measurement approaches

Programming Languages

• JavaScript - Required (Advanced level)
• Python - Nice to Have
• SQL for BigQuery analysis - Preferred

Additional Expertise

• Troubleshooting, QA, and validation of complex data collection setups
• Strategy implementation (documentation, measurement planning, taxonomy, campaign tracking)
• Experience with SaaS customer lifecycle tracking and retention analytics
• Understanding of consent management concepts and GDPR/CCPA compliance

Nice to Have

• Tealium iQ, Adobe Analytics, or other enterprise analytics platforms
• OneTrust or similar consent management platforms
• Google Cloud Platform (GCP) and Looker Studio experience
• Experience with HubSpot or similar CRM integrations

Why Join Us

• Solve complex attribution challenges in a modern SaaS environment
• Work with cutting-edge privacy-first tracking technologies
• Play a critical role in optimizing our $1M annual advertising spend through better attribution
• Collaborate with cross-functional teams where your work directly drives revenue growth
• Join a growth-oriented environment with room to innovate and expand your skill set