Specialist, Marketing

Job Summary:

As a dedicated employee supporting the REMAX brand and reporting to the Growth & Expansion Marketing Manager, the Marketing Specialist will work within the marketing team to contribute toward the overarching growth marketing strategies and lead the execution of marketing programs focused on growth and retention.  

This position will serve the company’s internal and external clients and help align key cross functional teams, such as region development/customer support, education, events, technology training, brand and social teams, and specialty brands to ensure the marketing results in increased/retained agent count. 

Essential Duties:

• Help execute the Growth Marketing strategy working closely with the Growth & Expansion Marketing Manager, Director of Marketing, VP of Growth Marketing and other teams as needed.
• Support the recruiting and retention strategy, delivering on KPIs such as agent appreciation campaigns, product adoption and increasing attendance at REMAX hosted and partnered events.
• Influence behavioral change that supports measurable growth of brokerages and the REMAX agent count.
• Work with key cross functional teams to understand broker/owner and team leader challenges and develop materials to support their needs. Update existing materials to better support broker/owners as needed. Ensure MAXRecruit sites on the U.S. and Canada hubs are always up to date with materials, educational content and event postings.
• Behave as a bridge between the Education, Tech, Events and Growth Marketing Teams to ensure alignment of retention activities.
• Craft and design assets using branded templates in Canva, funnel material through the right approvals and distribution.
• Create material to post in the closed Facebook groups for brokers/owners and agents.
• Ideate, execute and analyze retention focused direct mail and digital campaigns.
• Work with the internal media team to strategize and execute retention focused ads across multiple mediums, support trafficking and analysis as needed.
• Track KPIs tied to marketing goals.
• Ensure materials and deliverables support U.S. and Canada audiences as directed.
• Other duties, tasks and responsibilities as assigned or needed by the business.

Skills Required:

• Strong analytical thinking skills.
• Excellent communication and writing skills.
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks.
• Desire to continuously improve performance through testing and analysis.
• Effective communications that support proficient project management.
• Strong sense of ownership and urgency to take projects from concept to implementation.
• Proficient use of various email marketing and communication platforms.
• Understanding of social media platforms.
• Excellent presentation skills.
• Design experience with Canva or related online design tool a plus.

Job Qualifications:

• BS/BA degree in marketing, advertising, communications or equivalent
• 5-7 years of experience in marketing or communications
• Experience in the education space is a plus.
• B2B experience preferred with a demonstrated ability to integrate various customer segments and experiences for marketing efficacy.

Hire Range/Rate:

$57,000 - $66,000 base plus target bonus

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

*As measured by transactions sides

Salary : $57,000 - $66,000