Senior Media Strategist

We are a full-service, medium-sized advertising and marketing agency known for our creativity, strategic insights, and dedication to delivering outstanding results for our clients. Headquartered in Providence, RI, our agency is one of the region’s largest and longest continually operating communications firms in New England. Our agency is full of hard-working, energetic communications professionals passionate about shaping client brands and achieving client marcom goals. We are looking for a senior media strategist to join our dynamic team. 

This position will inform media strategy and lead day-to-day execution across all media channels – with a focus on both traditional and digital.  The senior media strategist will manage day-to-day relationships with both clients and external partners and will ensure accurate record-keeping on all accounts. The senior media strategist will possess a solid knowledge of the clients’ business and actively bring new ideas and recommendations to the team for the clients’ campaigns.

This position requires that the candidate be a self-starter, extremely organized, detail-oriented, and highly motivated. The successful candidate will also possess the ability to effectively juggle multiple priorities while managing client expectations, timelines, and coordination between various resources.

Responsibilities 

Campaign Strategy & Development:

• Lead the media planning process, translating client goals into actionable media objectives and strategies.
• Develop and execute comprehensive media plans across a diverse range of channels, including both digital and traditional media.
• Conduct in-depth audience research using various tools (Scarborough, Nielsen) to identify target audience behaviors and preferences.
• Oversee the development of RFPs, evaluate proposals from media partners, and negotiate rates and added value to optimize media investments.
•  Stay abreast of industry trends, technologies, and emerging media solutions.

Campaign Management & Optimization:

• Manage day-to-day campaign operations, ensuring flawless execution, timely delivery of assets, and adherence to established processes.
• Monitor and analyze campaign performance data and key metrics, providing actionable insights and recommendations for optimization.
• Collaborate with both internal teams and external partners to deliver cohesive and integrated campaigns.

Client & Vendor/Partner Relationship Management:

• Serve as the primary point of contact for clients, manage expectations, address concerns, and provide regular updates and presentations on media strategy and performance.
• Build and nurture strong relationships with media partners and advertising platforms.

Required Skills/Knowledge & Experience

• A minimum of 5 years of experience planning, developing, and managing media campaigns for brands or products, preferably in an agency or in-house media department
• Ability to analyze data and a deep understanding of measurement practices
• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
• Strong written, verbal, and presentation skills
• Ability to consistently perform under pressure in a fast-paced environment as an individual and on a team
• Exceptional organizational and time management skills
• Demonstrated interest in keeping up with emerging technologies and marketing trends
• Experience with tools such as: MRI, Scarborough, Nielsen, Kantar, Microsoft Office 360, 3rd party ad serving, Looker Studio, Google Analytics

We offer a comprehensive benefits package, including 11 paid holidays, employer-provided health insurance at a 70% employer share, dental and vision plans, a 401(k) retirement plan with a non-elective employer contribution, a generous paid time off policy, discretionary annual bonus commensurate with company performance and more. Our company is committed to providing an inclusive and supportive work environment that values diversity and fosters equal opportunity for all employees as well as a healthy work-life balance. We operate a flexible work environment, with the expectation of a minimum of 3 days a week in the Providence office.

We encourage applications from candidates of all backgrounds and experiences.

RDW Group, Inc. is proud to be an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. We are committed to creating an inclusive environment for all employees and prohibit discrimination or harassment of any kind. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, religion, nationality, veteran status or sex. All employment decisions are based on qualifications, merit, and business needs.