What are the responsibilities and job description for the Integrated Media Specialist position at RC Willey Home Furnishings?
Integrated Media Specialist
The Integrated Media Specialist is responsible for the day-to-day execution and operational management of RC Willey’s traditional and digital media campaigns. This position works closely with internal marketing teams, media partners, and vendors to build campaigns, coordinate media placements, manage campaign details, and ensure media runs accurately, efficiently, and on schedule.
The Integrated Media Specialist is responsible for the day-to-day execution and operational management of RC Willey’s traditional and digital media campaigns. This position works closely with internal marketing teams, media partners, and vendors to build campaigns, coordinate media placements, manage campaign details, and ensure media runs accurately, efficiently, and on schedule.
The Integrated Media Specialist will support a wide range of media channels including Broadcast TV, CTV, Audio, and Billboard. This role is highly detail-oriented and requires strong organizational skills, the ability to manage multiple campaigns and deadlines simultaneously, and excellent communication with media partners and vendors.
What You Will Do
- Bring approved media plans to life by building and launching campaigns across Broadcast TV, CTV, Audio, and Billboard.
- Coordinate placements, schedules, budgets, and campaign details with media partners and vendors.
- Keep campaigns on track and on schedule, monitoring delivery and quickly resolving execution issues.
- Manage campaign changes, make-goods, and creative trafficking to ensure media partners have what they need.
- Review and reconcile media invoices to ensure spending is accurate and aligned with approved plans.
- Keep campaign information, media calendars, and documentation organized, accurate, and up to date.
Key Responsibilities
- Navigate and maintain multiple media platforms, vendor systems, and campaign management tools.
- Coordinate campaign launches, flight dates, budgets, targeting, placements, and media specifications according to approved media plans.
- Monitor campaign pacing and delivery to ensure media runs according to approved budgets, schedules, and placements.
- Proactively identify and resolve campaign execution issues, including changes, cancellations, extensions, and make-goods.
- Obtain and maintain placement confirmations, proof-of-performance, proof-of-play, and other documentation as applicable.
- Maintain accurate records of campaign activity, delivery, placement, and reconciliation.
- Serve as a day-to-day point of contact for media vendors, stations, networks, and other media partners, building strong working relationships.
- Assist with budget tracking and ensure media spending aligns with approved budgets and media plans.
- Review and reconcile media invoices against approved media plans, contracts, insertion orders, and campaign activity.
- All other duties as assigned.
Skills and Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
- 1-2 years of experience in marketing, advertising, media, project coordination, or related fields preferred.
- Knowledge of media terminology, campaign processes, and industry standards is preferred.
- Proficiency with Microsoft Excel and Microsoft Office.
- Strong organizational and project management skills.
- Excellent attention to detail and accuracy.
- Strong communication and follow-up skills.
- Ability to learn new systems, platforms, and processes in a fast-paced environment.
- Ability to manage multiple campaigns, vendors, deadlines, and priorities simultaneously.
- Strong problem-solving skills and the ability to resolve discrepancies independently.
Success in This Role
Success in this position means that RC Willey’s media campaigns are built correctly, launched on time, placed accurately, properly documented, accurately invoiced and continuously monitored to maximize media efficiency. The successful candidate will become a dependable resource for ensuring that media plans are translated into effective and error-free campaign execution across all assigned channels.
Ready to join the team?
Working with us is more than just a paycheck– it’s about being part of an organization that values connection and community. At RC Willey, we are not just about home furnishings; we are about designing a place where both customers and associates feel at home. Not only will you assist customers in creating "their home, their way," but you’ll also have the opportunity to enhance your own home with one of our most popular benefits: our merchandise discounts!
If you’re ready to grow in a supportive, fun environment, we offer a comprehensive benefits package, which includes:
Working with us is more than just a paycheck– it’s about being part of an organization that values connection and community. At RC Willey, we are not just about home furnishings; we are about designing a place where both customers and associates feel at home. Not only will you assist customers in creating "their home, their way," but you’ll also have the opportunity to enhance your own home with one of our most popular benefits: our merchandise discounts!
If you’re ready to grow in a supportive, fun environment, we offer a comprehensive benefits package, which includes:
- Paid Time Off, starting your first day
- Paid holidays
- Medical, dental, vision and life insurance
- Generous discounts on merchandise
- Tuition Reimbursement
- Company medical clinic
- Paid parental leave
- Pet insurance
- Annual profit-sharing incentive
- 401(k) with company match
- Opportunities for career advancement
- And more!
To help keep our associates and customers safe, we perform a criminal background check and a pre-employment drug screen.
Salary : $58,000 - $65,000