Media Director (Strategy & Planning)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Media Director (Strategy & Planning) serves as a senior media expert, providing departmental and client leadership while enhancing the visibility of the media practice. This person manages a media team and ensures that media strategies and deliverables meet or exceed client expectations, deliver value, and uphold Razorfish’s quality standards. The role includes guiding tactical and strategic media planning, mentoring staff, driving digital and traditional media initiatives, and supporting new business efforts. The Media Director may also collaborate with other key agencies as needed.

Responsibilities

• Develops forward-thinking, innovative, cross-channel media strategies, including traditional and digital media, to improve client marketing effectiveness and drive business growth.
• Advises clients and internal teams on media opportunities, including local media campaign planning.
• Serves as client team lead on medium to large media accounts, managing $20M in total media spend.
• Conceives, negotiates, and presents cross-platform or large-scale media proposals to clients.
• Responsible for upselling services and contributing to business development efforts.
• Guides and supervises a media team of 10 employees, including hiring, training, coaching, staffing, and performance evaluation.
• Attends and represents clients at industry events, helping to build industry relationships and thought leadership.
• Contributes to client-specific POVs and overall media strategy documentation.
• Demonstrates tactical media planning experience across channels.
• Applies working knowledge of media planning tools (e.g., Pathmatics, Vivix, Kantar, MRI, Comscore) and activation platforms such as Prisma, Meta, and AdWords.
• Experience with traditional media including linear TV and OOH is preferred.
• Health care industry experience is a plus.
  
  

Qualifications

• Bachelor’s degree (BA/BS) from a four-year, accredited college or university.
• 7-10 years of media planning and buying experience, with at least 4 years in digital/interactive marketing and advertising.
• Demonstrated experience in both traditional and digital media, tactical planning, and local media campaign execution.
• Proven leadership and team management experience.
  
  

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510 - $163,500/annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/25.