What are the responsibilities and job description for the Digital Media Director (Miami Radio) position at Cox Media Group?
Position Overview
The Digital Media Director will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in the local market.
In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, and market management.
CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.
As the subject matter expert your main responsibility will be to drive digital revenue growth.
Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.
The successful individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.
Essential Duties And Responsibilities
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
Req #: 1868
The Digital Media Director will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in the local market.
In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, and market management.
CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.
As the subject matter expert your main responsibility will be to drive digital revenue growth.
Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.
The successful individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.
Essential Duties And Responsibilities
- Establishes and executes a revenue strategy that maximizes our assets and revenue potential
- Uncovers high-potential digital revenue growth opportunities and develops joint execution plans with local sales management
- Guides sales teams to develop advertising campaigns that are designed around advertiser needs, objectives, and are executed across multiple media platforms
- Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers
- Protects, retains, and grows existing CMG digital advertising clients
- Develops advertising campaigns that drive revenue while driving return on investment for advertisers
- Reports on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement
- Accurately forecasts and reports on digital revenue attainment
- Facilitates group presentations and face-to-face client sales calls with key advertising clients and advertising verticals
- Develops, facilitates, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers
- Identifies and shares best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue
- Travel required ~ 20%
- 3-5 years’ experience in Digital Sales Management
- Demonstrated success in digital and integrated sales, proactively anticipates and provides solutions for customer needs
- Successful record growing advertising accounts and prospecting for new digital advertising verticals
- Demonstrated experience working with large and small advertising agencies along with direct clients
- Ability to management multiple priorities and determine the ones that create the biggest impact to digital revenue
- Proven experience in taking a concept from ideation to development to implementation
- Success in selling and management of digital advertising solutions
- Experience in facilitating client needs assessment, digital sales training programs, and business development
- Effective communication, interpersonal, and customer service skills
- Proficient in Microsoft Office products (PowerPoint, Excel, Word); strong knowledge of all forms of social media
- Bachelor’s degree in business, marketing, computer sciences or related field
- IAB Digital Media Sales Certification (IAB DMSC) and Google AdWords Certification
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
Req #: 1868
