What are the responsibilities and job description for the Intern, Social Media position at Rays Baseball Club LLC?
The Tampa Bay Rays are seeking a hard-working and team-oriented individual to join the Social Media team. This individual will support the team in a wide variety of tasks that impact @RaysBaseball, @TropicanaField and @RaysRaymond.
Responsibilities
Responsibilities
- Help maintain social media editorial calendar, coordinating with internal departments to ensure all social media organizational goals and programs are executed and delivered with proper messaging.
- Monitor social media posts/comments/replies, etc. on a regular basis to understand consumer feedback, complaints and issues, coordinating closely with other departments as needed to address and resolve issues in a professional and timely manner.
- Keep pulse on fan base, assist in responding to fan questions and comments and engaging with fans via social media platforms. Help update content on social media sites consistently to ensure the most up-to-date messaging and the highest engagement rates and visibility.
- Use analytics provided by Emplifi, MLB Advanced Media (MLBAM) and social media platforms to determine areas for improvement and to monitor the effectiveness of various campaigns. Prepare social media status reports for internal use on a regular basis, including recaps of each promotion/campaign.
- Help to identify social media influencers to network with within the Rays market and sports and entertainment worlds.
- Regularly review and monitor trade publications, websites, mobile sites, social media sites and mobile apps to stay up on current industry trends and learn best practices.
- Take a prominent role in content ideation, creation, and execution for auxiliary accounts like @RaysRaymond and @TropicanaField.
- Perform administrative tasks for the department including but not limited to: contest prize fulfillment, data entry, filing, returning phone calls, and tracking and monitoring social prize inventory and supplies/equipment.
- Game day responsibilities for this position are limited, but on occasion may be requested; these responsibilities would entail execution of marketing initiatives and events, social media responsibilities and other special projects as assigned.
- Perform other duties and responsibilities as required, assigned, or requested.
Qualifications
- Currently enrolled in the final semester or a recent graduate in Marketing or Communications degree.
- Baseball Knowledge - Must have a strong working knowledge of the game of baseball, including rules, scoring and lingo.
- Copywriting - Generates creative solutions; Translates concepts and information into strong marketing documents; Uses feedback to modify copy; Applies proper grammar; Demonstrates attention to detail; Adapts to established social media “Voice” of the Club.
- Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
- Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
- Must have strong working knowledge of Microsoft office software, various social networking sites and applications including X (formerly Twitter), Facebook, Instagram, TikTok, YouTube, etc.
