What are the responsibilities and job description for the Salesforce & Marketing Cloud Administrator position at raymondjames?
Job Description Summary . Job Description Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future. Position Overview We are seeking a dynamic Salesforce & Marketing Cloud Administrator to optimize our CRM and marketing automation platforms. This role ensures seamless integration, data integrity, and compliance within a regulated financial services environment. You will collaborate cross-functionally to deliver personalized customer experiences, enhance operational efficiency, and support strategic marketing initiatives. Key Responsibilities Salesforce Administration Configure and maintain Salesforce org, including custom objects, fields, workflows, validation rules, and page layouts. Manage user roles, profiles, permissions, and security settings. Develop and maintain reports and dashboards for actionable business insights. Ensure data quality through regular audits and deduplication processes. Implement automation using Flow and other declarative tools. Collaborate with stakeholders to gather requirements and deliver scalable solutions. Oversee Experience Cloud portals, ensuring optimal user experience and security. Marketing Cloud Administration Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder. Create and optimize email campaigns, journeys, and automations using Journey Builder and Automation Studio. Build and optimize customer journeys, triggered sends, and audience segmentation strategies. Ensure seamless integration between Salesforce CRM and Marketing Cloud. Maintain data hygiene, synchronization, and compliance with financial data privacy regulations (DOL, ERISA, SEC, FINRA, GDPR). Monitor Marketing Cloud performance, including campaign metrics, automations, and subscriber engagement. Provide actionable insights to improve targeting and personalization. Partner with legal and compliance teams to review and approve campaign content and data usage. Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations. Perform quality assurance checks, testing, and rendering validation before sending. Compliance & Governance Ensure adherence to industry regulations including ERISA, SEC, FINRA, and GDPR. Maintain audit trails for all CRM and marketing activities. Collaborate with compliance teams to implement secure data handling and encryption protocols. Qualifications Bachelor’s degree in Marketing, Information Systems, or related field. Salesforce Certified Administrator (required); Advanced Admin or Platform App Builder preferred. Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification strongly preferred. 3 years of experience in Salesforce administration and Marketing Cloud in a regulated industry. Proficiency in SQL, AMPscript, and HTML/CSS for email development. Strong understanding of CRM data models, marketing automation, and customer lifecycle management. Knowledge of email compliance and data governance best practices (CAN-SPAM, GDPR). Excellent problem-solving skills and ability to manage multiple projects simultaneously. Strong communication and collaboration skills to work cross-functionally with marketing, compliance, and IT teams. Preferred Skills & Certifications Salesforce Marketing Cloud Engagement Administrator. Salesforce Marketing Cloud Email Specialist. Salesforce Certified Data Architect (optional but beneficial). Experience with Journey Builder personalization and Einstein AI features. Project management experience (Agile or similar). Education Bachelor’s: Business Administration, Bachelor’s: Information Technology, Bachelor’s: Marketing Work Experience General Experience - 3 to 6 years Certifications Other License Not Listed - Other Salary Range $70,000.00-$90,000.00 Travel Less than 25% Workstyle Remote At Raymond James our associates use five guiding behaviors (Develop, Collaborate, Decide, Deliver, Improve) to deliver on the firm's core values of client-first, integrity, independence and a conservative, long-term view. We expect our associates at all levels to: • Grow professionally and inspire others to do the same • Work with and through others to achieve desired outcomes • Make prompt, pragmatic choices and act with the client in mind • Take ownership and hold themselves and others accountable for delivering results that matter • Contribute to the continuous evolution of the firm At Raymond James – as part of our people-first culture, we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic selves, our organization, clients, and communities thrive. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs. #LI-TG1 Raymond James is a diversified financial services company providing wealth management, capital markets, asset management, banking and other services to individuals, corporations and municipalities. Founded in 1962 in St. Petersburg, Florida, rather than on Wall Street, we have always embraced being a different kind of financial services firm. Today, Raymond James has locations and subsidiaries across the United States, Canada, the United Kingdom and Germany, and is listed on the New York Stock Exchange under the symbol RJF. Thanks for your interest in working with Raymond James. While we might not have the perfect role for you today, we'd love to keep in touch. Join our Talent Network to stay up to date on career opportunities that may be a good fit for you. Our business is deeply focused on people and their financial well-being. We're committed to helping individuals, corporations and institutions achieve their goals, while also supporting successful professionals and helping our communities prosper. We believe doing well and doing good aren't mutually exclusive. As an established but ever-evolving company, you can start – or continue – growing your career here. We invest in you with wide-ranging benefits and the support of leaders and colleagues who care. From development opportunities and enriching networking groups to prioritizing diversity, inclusion and the power of different perspectives, Raymond James is where good people grow. Our people-first culture is outlined in our Culture Blueprint. Check it out to see why many choose to work at Raymond James – and why they stay.
Salary : $70,000 - $90,000