What are the responsibilities and job description for the Salesforce Marketing Technology Lead (Cloud Next and account-based marketing (ABM)) position at Net2Source (N2S)?
Role: Salesforce Marketing Technology Lead (Cloud Next and account-based marketing (ABM))
Term: Contract
Location: Remote
We are seeking a Marketing Technology Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.
You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.
Key Responsibilities
Strategic & Solutioning
- Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.
- Design account-based and B2C marketing solutions leveraging Salesforce capabilities.
- Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.
- Collaborate with stakeholders to align marketing technology with account management processes.
Operational & Execution
- Build and manage journeys, automations, and personalization in Marketing Cloud Next.
- Execute ABM and B2C campaigns across email, SMS, and digital channels.
- Ensure data synchronization between Salesforce CRM, Data Cloud, and Marketing Cloud.
- Monitor campaign performance and optimize engagement and conversion.
Qualifications
- 5 years in marketing technology roles, with 3 years hands-on experience in Salesforce Marketing Cloud.
- Strong understanding of Data Cloud features (data modeling, identity resolution, segmentation).
- Knowledge of Account Management and ABM strategies, plus experience in B2C marketing.
- Proficiency in SQL, AMPscript, HTML/CSS, and automation workflows.
- Ability to translate business requirements into technical solutions.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Salesforce Marketing Cloud and/or Data Cloud certifications.
- Familiarity with APIs, ETL tools, and integration frameworks.
- Experience in global marketing operations and compliance standards.
Salary : $55 - $70