What are the responsibilities and job description for the Social Media Marketing Manager position at Rausch Companies?
Description
Are you a creative storyteller with a passion for digital marketing and brand growth? As our Social Media Marketing Manager, you’ll be responsible for building awareness, generating leads, and engaging residents through innovative marketing strategies. You’ll manage our digital presence, oversee advertising campaigns, and create compelling content that showcases our rental homes and strengthens our brand.
This role combines creativity and strategy; you’ll develop campaigns that drive measurable results while telling the story of what makes our rental communities a great place to live.
Duties & Responsibilities
- Develop and manage content calendars for platforms like Facebook, Instagram, TikTok, LinkedIn, and others.
- Create engaging posts (graphics, video, and written content) to promote properties and highlight the resident experience.
- Monitor engagement, respond to comments/messages, and build community relationships.
- Plan and execute paid ad campaigns (Google Ads, Facebook Ads, etc.) to drive inquiries and lease conversions.
- Partner with property managers and leasing teams to support promotions and marketing initiatives.
- Coordinate photoshoots, video tours, and other creative projects that showcase properties.
- Maintain consistent branding across all digital and print channels.
- Draft newsletters, email campaigns, and resident communications.
- Support event marketing and community engagement efforts.
- Track and analyze campaign performance to measure ROI.
- Provide insights and recommendations for improving reach, engagement, and lead generation.
- Perform other duties as assigned
Requirements
- 2–3 years in social media management, digital marketing, or related field (real estate or property management industry a plus).
- Strong writing ability, eye for design, and comfort with tools like Canva, Adobe Creative Suite, or similar.
- Familiarity with SEO, paid advertising, analytics tools (Google Analytics, Meta Business Suite, etc.).
- Ability to juggle multiple campaigns, meet deadlines, and collaborate with cross-functional teams.
- Strong communication skills and a customer-first mindset.
Physical Demands
- Lifting up to 20 pounds occasionally and frequently moving small objects
- Frequently sitting for long periods of time
- Walking or standing occasionally
- This position works mostly indoors going outdoors may be frequently required
- Must have manual use of hands and vision to use computer constantly
Employee Benefits
- Medical Insurance – PPO and HDHP Options
- HSA – with eligible HDHP
- Dental and Vision Insurance
- 401(k) – includes company match of up to 5%
- Generous Paid Time Off (PTO)
- Paid Maternity and Paternity Leave
- Adoption Assistance and Leave
- Tuition Assistance
- And More!
