Growth Marketer

Growth Marketer

San Francisco · Full-Time · Rarebird

About Rarebird

Rarebird is building a less lonely world by connecting people who should be together. We're not another swipe app—we champion quirks, celebrate originality, and help people choose to love boldly instead of collecting matches like trophies. Our mission is simple: connect people who should be together, then get them together in real life.

Every app today just shows you random profiles and asks "yes or no?". And a match just means you both said "good enough." We think you deserve better than good enough. Rarebird learns what you actually value in a match — not through a quiz, but by showing you two profiles and asking "who would you rather meet?" From there, Rarebird learns what you actually value in a match, then surfaces the people you'd be most excited to meet, and who'd be most excited to meet you.

We stand for curiosity, collaboration, and wholehearted appreciation. We stand against influencer culture, shallow follower counts, and the doom scrolling that fuels loneliness.

The Role

We're looking for a Growth Marketer who will bring Rarebird to life online and in San Francisco through grassroots marketing, intimate community events, and authentic storytelling. You'll be the bridge between our digital presence and real-world connection, managing our flyering operations, social media channels, and event programming as we convert our 1,800-person waitlist into an active, invite-only beta community.

This role is perfect for someone who loves building things from scratch, thrives on tangible impact, and believes that real connection happens when you put your phone down and look someone in the eye.

What You'll Do

Flyering & Street-Level Marketing

• Manage flyering operation across SF neighborhoods (Mission, Hayes Valley, and target cafes), distributing 500 flyers per week with strategic placement and personal handoffs to street team
• Map and optimize 60–90 minute walking routes to maximize reach in high-density areas where our audience lives
• Design and iterate on our current flyer concepts with QR codes that drive waitlist signups
• Film and document flyering sessions to capture authentic reactions and street-level stories
• Track QR scan rates, conversion metrics, and location performance to inform future campaigns
• Build and maintain flyering kits (flyers, tape, stickers, tracking sheets) for seamless execution

Social Media & Content Creation

• Manage Rarebird's Instagram, TikTok, and LinkedIn channels with a "document, don't create" approach that showcases real moments
• Capture and edit 30–60 second vertical videos from events and flyering sessions that tell our story
• Write platform-specific captions that balance Rarebird's playfully sophisticated voice with clear CTAs
• Reply to every comment and DM to build our "1,000 true fans" and nurture community engagement
• Build and maintain a content intake system (folders for raw footage, photos, and copy) to streamline production
• Track engagement rates, waitlist growth, and qualitative sentiment to optimize content strategy
• Repurpose best-performing content into paid social ads and newsletter snippets

Event Programming & Execution

• Plan and host four intimate micro-events per quarter focused on meaningful connection
• Secure low-cost or no-cost venues (parks, cafes, libraries) and manage all logistics (RSVPs, materials, setup)
• Design interaction formats and conversation prompts that feel intentional and distinctly Rarebird
• Capture photos, quotes, and video clips at each event that prove our brand promise
• Track attendance (15–20 people per event), collect feedback, and measure signups or beta activations attributable to each event
• Create event series positioning to build narrative continuity and recognition across the quarter

Community Growth & Ambassador Relations

• Help recruit and activate 10–30 SF-based brand ambassadors (artists, podcasters, micro-influencers, community organizers)
• Coordinate ambassador participation in events and content creation
• Track referrals and signups generated by ambassador network

You're a Great Fit If You Have

Required

• 2–4 years of experience in community management, event coordination, or grassroots marketing
• Proven ability to plan and execute small-scale events (20–50 people) with attention to detail
• Excellent writing skills with the ability to adapt voice and tone across platforms
• Basic video editing skills for Instagram Reels and TikTok (CapCut, Premiere, or similar)
• Comfort being on camera and creating content in public spaces
• Strong organizational skills and ability to manage multiple projects simultaneously
• SF-based or willing to relocate; this role requires in-person presence for events and flyering
• Alignment with Rarebird's mission and values—you're tired of swipe culture too

Preferred

• Experience with social media analytics tools (Instagram Insights, TikTok Analytics, etc.)
• Background in content creation or social media management for mission-driven brands
• Familiarity with Notion, Adobe, Figma, and Google Drive for collaboration
• Existing connections in SF's creative, tech, or wellness communities
• Experience with guerrilla or grassroots marketing tactics

Why Join Rarebird

Impact & Ownership

You'll be employee number one on the ground in SF, with full autonomy to shape how Rarebird shows up in the world. Your work will directly drive our most important metrics: waitlist growth, beta conversion, and community engagement.

Mission-Driven Work

Help build a less lonely world. Every event you host and every piece of content you create brings people closer to meaningful connection.

Early-Stage Energy

Join us at the ground floor of something special. You'll work directly with founders, shape company culture, and see your ideas come to life quickly.

Community & Connection

Be surrounded by people who value depth over dopamine. You'll meet incredible humans at every event and help facilitate the connections that matter.

Compensation & Benefits

• Salary range: $70,000–$85,000 based on experience
• Equity package: 0.25%–0.75% based on experience
• Health insurance and other benefits
• Flexible schedule with emphasis on results over hours
• Front-row seat to our private beta launch and growth

Our Values

Curiosity – We explore people and possibilities with open minds.

Collaboration – We work together—even through disagreement—to reach shared understanding.

Appreciation – We recognize, celebrate, and value differences.

How to Apply

Send your resume and a short note (300 words max) to jobs@rarebird.app telling us:

1. Which SF neighborhood you'd start flyering in and why
2. An event concept you'd love to host for Rarebird
3. A social media account or campaign you admire and what makes it effective

We review applications on a rolling basis and aim to respond within five business days.

Rarebird is committed to building a diverse, inclusive team. We encourage applications from people of all backgrounds, identities, and experiences.