What are the responsibilities and job description for the Growth Marketer position at Kikoff?
Kikoff: A FinTech Unicorn Powering Financial Progress with AI
At Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security. We're a profitable, high growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck. With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors and NBA star Stephen Curry.
Why Kikoff
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
About the role: We are looking for a high-caliber Growth Marketer to join our team who is interested in growing into a lead role. This role is designed for a data-driven strategist who thrives on solving complex problems and is eager to push the boundaries of traditional marketing. You will operate at the intersection of technical execution, rigorous analysis, and creative strategy to launch high-impact campaigns.
While you will initially collaborate with senior leadership to scale existing channels and refine creative assets, you will quickly transition into full ownership of your own campaigns and strategic initiatives. We are looking for a professional who moves with speed, values precision, and is ready to drive measurable business growth from day one.
This is a full-time position with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.
What You’ll Do
$125,000 - $149,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Please reference the following for more information.
At Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security. We're a profitable, high growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck. With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors and NBA star Stephen Curry.
Why Kikoff
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
About the role: We are looking for a high-caliber Growth Marketer to join our team who is interested in growing into a lead role. This role is designed for a data-driven strategist who thrives on solving complex problems and is eager to push the boundaries of traditional marketing. You will operate at the intersection of technical execution, rigorous analysis, and creative strategy to launch high-impact campaigns.
While you will initially collaborate with senior leadership to scale existing channels and refine creative assets, you will quickly transition into full ownership of your own campaigns and strategic initiatives. We are looking for a professional who moves with speed, values precision, and is ready to drive measurable business growth from day one.
This is a full-time position with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.
What You’ll Do
- Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels.
- Define, drive, and measure KPIs for each campaign.
- Continually design and execute AB tests to make the most effective campaigns.
- Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
- Become a great growth marketer while getting broad exposure to many parts of marketing and building a company.
- 2 years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role.
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
- Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
- Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
- Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation.
- Familiarity with the CTV/OTT landscape and major publishers
- Experience in a fintech business or the D2C industry is a bonus
$125,000 - $149,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Please reference the following for more information.