RCI-TCCC-55873 Marketing Analyst (Consumer Insights) JOB Atlanta GA

Apply Here: https://talentarbor.com/job/details/138084/3/285/marketing-analyst-atlanta-ga-us

Client Laptop: They need to have there own laptop

Travel: No

Onsite Schedule: Flexible, Min 3 days onsite (T-TH)

Need to be based in ATLANTA

• Social Listening & Consumer Insights
• Digital Analytics & Data Interpretation
• Cross-Functional Marketing Support

What You’ll Do for Us:

• Assist in the development and operations of all consumer data acquisition products to enable the vision, strategy and roadmap for next generation consumer experiences.
• Partner with the Asian-South Pacific (ASP) PACS team to support crisis and issue management communications for the region.
• Support the team lead in diagnosing, planning, articulating and implementing the transformation agenda of the evolution of Social Listening & Publishing to become a global competitive advantage .
• Support the team lead in diagnosing, planning and articulating the ideal capabilities, metrics and solutions for marketers to become a leading-edge power decision making asset .

Qualifications & Requirements:

Functional Skills:

• ·Data systems/platforms knowledge: Experience using social/digital listening platforms (i.e., Sprinklr/NetBase/Talkwalker/etc.). Ability to extract unstructured data and transform into actionable insights for internal stakeholders use.
• Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Global/Cultural Knowledge: Knowledge of cultural differences in different regions or countries that might impact or limit the effectiveness of marketing and PACS strategies

Related Work Experience:

• Minimum of 6 - 8 years of work experience.
• The required focus is on the relevance of the recent work they've done as it pertains to this role.
• Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources.
• Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability.

Education Requirements:

• Bachelor's Degree good to have, not required; MBA or Advanced Degree preferred