What are the responsibilities and job description for the Creative Content & Social Media Coordinator position at RAM Construction?
About the Company:
We are a leading Commercial General Contractor specializing in tenant improvements, ground-up construction, and building retrofits. Our expertise spans multiple sectors, including healthcare, education, life sciences, corporate offices (tenant & landlord), co-working and creative spaces, entertainment, industrial, retail, and hospitality. We deliver economical, reliable solutions tailored to each client’s unique needs.
About the Position:
The Creative Content and Social Media Coordinator will be responsible for managing day-to-day content creation, scheduling, and publishing across our social platforms while helping to shape a strong and engaging online presence. This Marketing team role will work closely with internal stakeholders to bring RAM’s brand to life through compelling storytelling, behind-the-scenes content, and real-time event coverage. They will have a passion for all relevant online platforms, a strong visual eye, and the ability to turn strategy into impactful content that drives engagement, awareness, and growth.
Essential Duties & Responsibilities:
- Develop, schedule, and publish engaging content across all social media platforms
- Capture and edit platform-native content (photos, videos, behind-the-scenes, and jobsite footage) that builds awareness, drives engagement, and supports marketing priorities
- Produce compelling visual content, including photography, graphics, and short-form video, with a strong eye for aesthetics and brand alignment
- Ensure all content reflects brand guidelines, messaging, and voice consistently
- Maintain and manage a cross-platform content calendar to align with campaigns and initiatives
- Visit jobsites and attend company, industry, or community events to capture real-time content
- Collaborate closely with the marketing team and internal stakeholders to execute cohesive social media strategies to highlight employee culture, recruitment efforts, and client success stories
- Organize and maintain the digital asset library for efficient content management
- Monitor analytics, compile performance reports, and provide insights to inform strategy and content optimization
- Actively engage with followers by responding to comments, messages, and tagged content to build community relationships
- Stay current with evolving social media trends, emerging platforms, and best practices, proactively integrating them into content strategies
- Other duties as assigned
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related specialized field
- 2 years’ experience in social media with demonstrated experience creating content for a brand, agency, or organization
- Strong understanding of major social media channels (Instagram, LinkedIn, YouTube, TikTok, etc.)
- Proficient in graphic design tools (i.e. Adobe Photoshop) and video editing software (Premier Pro or similar) PC usage
- Experience using social media management and analytics tools
- Basic knowledge of SEO and digital advertising
- Excellent writing, editing, and verbal communication skills with a keen eye for detail
- Ability to analyze performance metrics, generate reports, and adapt strategy based on insights
- Highly organized and detail oriented, with the ability to execute multiple projects simultaneously
- Self-motivated team player who can also work independently in a fast-paced environment
Benefits:
- 401(k) Company Matching
- Medical, Vision and Dental Benefits
- Life Insurance
- Company Cell Phone & laptop
- Paid Vacation, Paid Sick Time and Paid Holidays
- Bonus Opportunities
Schedule:
- Monday to Friday, with occasional weekends for events required
- Occasional early mornings & evenings for jobsite visits & events
- Up to 75% travel (Southern California & Arizona markets)
Physical Demands:
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this position. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this position.
While performing the duties of this job, an employee is regularly required sit for long periods; stand; talk and hear both in person and by telephone; and use hands to operate, finger, handle or feel office equipment; and reach with hands and arms. The employee is occasionally required to walk, climb, stoop or bend and lift up to twenty-five pounds. Must have the ability to walk up and down the stairs several times a day.
Equal Employment Opportunity Statement:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment is decided on the basis of qualifications, merit, and business need.