User marketing - Media & Trend Department, Marketing Solutions Business(A&M)

Job Description: Business Overview The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis. Marketing-related businesses include a wide range of marketing businesses, such as "Rakuten Marketing / LinkShare," which provides solutions for all digital marketing; "Rakuten Data Marketing," which provides marketing solutions utilizing Rakuten's owned big data; and "Rakuten Insight," which provides marketing research services. This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group, leading to your own growth and career advancement. Department Overview The Media & Trend Department oversees Rakuten’s media business, serving as a key user touchpoint within the Rakuten Group. Guided by the mission “Supporting everyday life,” we operate multiple media services—including point-based media, news, and lifestyle content—used by more than 10 million users on a monthly basis.Our portfolio of media services includes Rakuten Super Point Screen, Rakuten Web Search, Rakuten Personal Finance, Infoseek, Rakuten Real Estate, Rakuten Blog, Rakuten Recipe, and Rakuten Calendar. Position: Why We Hire Guided by the mission “Supporting everyday life,” through media experiences that become starting points for users’ daily purchasing decisions and actions, we aim to maximize the value of the Rakuten ecosystem as a whole. In addition to continuously transforming existing media services, the department actively takes on the challenge of launching new media and creating new value. By leveraging Rakuten Group’s vast data assets and AI technologies, we strive to enhance user experience while achieving sustainable business growth. Beyond media operations, the department also includes teams responsible for planning and developing promotional solutions for merchants on Rakuten Ichiba, as well as planning and supporting the sales of advertising products that bundle multiple media platforms across the Rakuten Group. This enables a multi-layered business model that integrates media, data, and advertising. Attractions of the Role As we operate multiple media services, there are many positions with significant responsibility within each media, allowing individuals to take ownership and work proactively with a high level of autonomy. In addition, by building experience and delivering results in one media service, employees have opportunities to move on to other media within the department and take on new challenges, enabling diverse career paths over time. Rather than being confined to a single service or function, the Media & Trend Department offers an environment where individuals can pursue cross-ecosystem challenges—spanning media, data, and the broader Rakuten ecosystem—while balancing user value and business value. Position Details Position Overview This role is a marketing position within the Media Business, responsible for expanding the user base and enhancing brand value for assigned media products. You will drive data-driven marketing strategies and initiatives from planning to execution and performance evaluation, with the goal of maximizing growth metrics such as user acquisition, engagement, and retention. Depending on the assigned product and your experience and interests, this role offers a broad scope ranging from hands-on execution and optimization of individual initiatives to designing and driving overall marketing strategies. Key Responsibilities The scope of responsibilities will be determined based on experience, skills, and assigned products. Depending on your background and seniority, if hired into a management role, you may also be involved in team management, talent development, and organizational development. -Marketing Strategy and Execution -Advertising Strategy and Optimization -Campaign Planning and Promotion -KPI Design, Monitoring, and Improvement -User Segmentation and Customer Management -Data Analysis and New Initiative Development -Cross-Functional Collaboration and Marketing Operations Improvement Work Environment - Business Division: Ad & Media Company /Global Ad Division: Approximately 700 employees - Department: Media & Trend Department: about 80 employees, about 10 employees are working for marketing role - Age Range: 20-40 - Ratio: More than half are mid-career hires Background of Mid-Career Hires - Experience working at digital advertising agencies - Marketing experience at operating companies (in-house marketing roles) - Solution-oriented B2B sales experience Mandatory Qualifications: - Hands-on marketing experience for B2C services - Basic knowledge of digital advertising and experience in campaign operation and optimization - Experience evaluating marketing performance using data and KPIs and driving improvements based on insights Desired Qualifications: - Experience contributing to the design or execution of broader marketing strategies or initiatives - Experience with user segmentation, CRM initiatives, or customer lifecycle management - Data analysis experience using SQL, BI tools, or similar technologies - Experience leading teams or projects, or people management experience - Experience launching marketing initiatives for new products or during new business phases Other Information: Additional information on Location Futako Tamagawa Rise Office Additional information on English Qualification English Requirement: Yes *TOEIC, TOEFL, IELTS, etc. *Details will be provided if you proceed to the selection process. Rakuten Group, Inc. Homepage Link - Benefits:https://corp.rakuten.co.jp/careers/benefit/ - Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed - Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/ #business #serviceplanner #PR #marketing #adandmedia Languages: Japanese (Overall - 4 - Fluent) In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70 businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要項(JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details