BDC Sales

Service Lane Sales / Equity Specialist – Customer Upgrade Offers

Company: Canobie Lake Toyota

Location: Salem, NH (On‑site)

Job Type: Full‑time

Compensation:

$15/hr performance bonuses

Estimated annual earnings: $35,000–$50,000 (potential for more, performance driven)

Schedule:

5 days per week

Approx. 7:30 AM – 5:00 PM (exact days may vary)

Job Summary

Canobie Lake Toyota is seeking a bilingual (Spanish/English) Service Lane Sales / Equity Specialist to join our customer-facing team in the service drive. This role is all about greeting service customers, creating quick rapport, and introducing free appraisals and vehicle exchange opportunities that may benefit them.

You will be the first point of contact for many customers and play a key role in identifying upgrade opportunities—both in person and through next‑day service customer phone calls.

What You’ll Do

• Greet and engage service customers as they arrive, creating a positive first impression.

• Start friendly conversations to identify who may be open to exploring upgrade or trade options.

• Present free appraisals and explain our vehicle exchange program clearly and confidently.

• Provide customers with appraisal values and simple upgrade/payment scenarios.

• Coordinate with Sales and Management to complete appraisals and smooth customer handoffs.

• Make outbound phone calls to next‑day service customers to uncover opportunities and set appointments.

• Track interactions and results in the CRM, following up with strong BDC-style habits.

Key Performance Indicators (KPIs)

• Lane coverage: consistently greeting and engaging service lane traffic.

• Customer presentations: number of customers provided with appraisal and upgrade options.

• Conversions: completed appraisals, opportunities created, and successful handoffs.

Requirements

• Bilingual: Spanish & English (not required, but a HUGE plus)

• Comfortable approaching customers in a fast-paced environment

• Professional appearance and excellent communication skills

• Reliable, coachable, and consistent with process

• Strong customer service mindset

Preferred Experience

• Automotive dealership experience (BDC, Sales, Service Advisor, Greeter, Equity Mining)

• CRM experience and disciplined follow‑up habits

Why Join Us?

• Stable schedule with strong performance upside

• Excellent opportunity for bilingual candidates to build a career in automotive retail

• Training, support, and a team environment focused on growth and customer experience

Benefits:

•    401(k) plan with company matching

•    Dental, Health, Life, and Vision Insurance

•    Paid Time Off (PTO)

•    Career growth and development opportunities

Experience:

•    Prior experience in business development, customer-facing roles, or similar experience is a plus but not required.

•    In-person, on-site position

If you're looking to build a career in business development and want to be part of a dynamic, growth-oriented team, apply today and begin your journey with us!