Sales Manager, Catering

The Catering Sales Manager is responsible for driving revenue through the strategic selling and execution of exceptional catering experiences. This role combines creative vision, business acumen, and relationship management to maximize food and beverage revenue while delivering memorable events that exceed client expectations. The ideal candidate will possess a passion for hospitality, a keen eye for detail, and the ability to translate client dreams into profitable reality while embodying our core values in every interaction.

Key Responsibilities

Revenue Generation & Business Development

• Proactively identify and pursue new catering opportunities through strategic prospecting and networking
• Develop and maintain relationships with local businesses, wedding planners, event coordinators, and other potential clients
• Meet or exceed established monthly and annual catering sales goals
• Implement effective upselling strategies to maximize revenue per event
• Analyze market trends and competitive landscape to identify opportunities for growth
• Collaborate with marketing to develop targeted campaigns for catering services
• Represent the hotel at industry events, trade shows, and networking functions

Client Management & Event Planning

• Conduct detailed consultations with clients to understand their vision, requirements, and budget
• Create customized proposals that showcase our venue's capabilities while addressing client needs
• Guide clients through menu selection, room layouts, décor options, and technical requirements
• Negotiate contracts that balance client satisfaction with profitability goals
• Maintain regular communication with clients throughout the planning process
• Coordinate seamless handoff to event execution teams
• Attend pre-event meetings to ensure alignment on client expectations
• Conduct post-event follow-up to ensure satisfaction and cultivate repeat business

Operational Excellence

• Create comprehensive Banquet Event Orders (BEOs) that clearly communicate all event details
• Collaborate with culinary, banquet, and audiovisual teams to ensure flawless event execution
• Conduct site inspections and menu tastings that showcase our facilities and culinary expertise
• Stay current on food and beverage trends to provide innovative menu suggestions
• Ensure accurate billing and timely collection of deposits and final payments
• Resolve client concerns promptly and professionally
• Maintain detailed records in the sales and catering system

Strategic Leadership

• Participate in developing catering menus, packages, and pricing strategies
• Contribute to the annual business plan and budget for the catering department
• Analyze event profitability and recommend adjustments to improve margins
• Mentor and support catering coordinators and other team members
• Collaborate with other sales managers to maximize overall hotel revenue
• Participate in daily operations meetings to ensure alignment across departments
• Identify opportunities for process improvement and innovation

Experience & Education

• Bachelor's degree in Hospitality Management, Business, or related field preferred
• 3 years of catering sales experience in a hotel, resort, or conference center environment
• Proven track record of meeting or exceeding catering sales goals
• Experience with menu planning, food and beverage costing, and event logistics
• Knowledge of current food trends, dietary restrictions, and culinary terminology

Technical Skills

• Proficiency with catering and sales software (Delphi, Cvent, Opera Sales & Catering, or similar)
• Advanced skills in Microsoft Office Suite, particularly Excel for financial analysis
• Experience with CRM systems and digital marketing tools
• Ability to read and interpret floor plans and room diagrams
• Understanding of audiovisual requirements for various event types

Professional Attributes

• Strong negotiation and closing skills with a consultative sales approach
• Exceptional interpersonal skills with the ability to build rapport with diverse clients
• Creative problem-solving abilities and attention to detail
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple events simultaneously
• Resilience and adaptability in a fast-paced environment
• Business acumen with understanding of profit margins and financial management
• Passion for food, beverage, and creating memorable experiences

Additional Requirements

• Must be authorized to work in the United States
• Fluency in English required; additional languages beneficial
• Flexibility to work evenings, weekends, and holidays as required by business needs
• Valid driver's license with clean driving record
• This position requires regular on-site presence with occasional travel for client meetings or industry events

Physical Requirements

• Ability to be on feet for extended periods during event setup and execution
• Capable of moving throughout the property to conduct site inspections
• Ability to lift and carry up to 25 pounds of sales materials or event items
• Visual acuity to review detailed contracts and event documentation
• Stamina to maintain high energy levels during long event days

Salary : $62,353 - $63,900